22/01/2026
𝐀𝐟𝐭𝐞𝐫 𝐭𝐢𝐩-𝐨𝐟𝐟: 𝐊𝐄𝐄𝐏 𝐈𝐓 𝐈𝐍 𝐏𝐋𝐀𝐘, 𝐢𝐧 𝐧𝐮𝐦𝐛𝐞𝐫𝐬 🏀♻️
KEEP IT IN PLAY:
Live game. Live operations. Real impact.
At the NBA Berlin Game 2026, KEEP IT IN PLAY ran as a circular system inside the arena – together with the NBA and AEG.
What that looks like in numbers:
3,700 reusable bowls in circulation
12,500 reusable cups kept in the loop
100 litres of food waste composted on site
Operational insight:
In the final 5 minutes, all freshly prepared food was offered at a reduced price →
160 additional meals sold. Zero food waste in that phase.