DMEXCO

DMEXCO Save the Date: September 17 & 18, 2025! DMEXCO is Europe’s leading digital marketing & tech event.

We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value. In Cologne, we set the benchmark as a network and business platform for the digital econ

omy. Decision-makers continue to educate themselves and be inspired, make contacts and conclude deals. DMEXCO is the place where the digital business of tomorrow can be experienced today.

We couldn’t be more excited to share the next round of speakers with you! ✨These incredible minds will join the :Torste...
01/09/2025

We couldn’t be more excited to share the next round of speakers with you! ✨
These incredible minds will join the :

Torsten Ahlers, Managing Director, Media Saturn Marketing GmbH
Nataly Kudiabor, Managing Director & Producer, UFA Fiction
Annette Calandrini, Senior Media Manager, Ferrero MSC GmbH & Co KG
Georgia Goodall, Head of Insight for Media, Tesco Media & Insight Platform

We can’t wait to welcome them and hear their insights! 🙌

31/08/2025

You have to be prepared for everything:
Luckily our team is full of project management pros. We have plan A, B and C ready and yes, even the legendary “disaster plan.” So far, we never had to use it. 🙌
We can’t wait to finally show you the result of months of planning. See you soon in Cologne! 🤝

31/08/2025

A little peek into Saskia’s pre routine. ✨
She is busy getting everything ready with our event partners. Plus, she is the one making sure all partner and exhibitor side events are listed in the DMEXCO app. So when you are in Cologne, you will know exactly what is happening beyond conference and expo.

30/08/2025

Our team is ready for two packed days of digital marketing madness. And of course, everyone has their own must-have essentials to keep the energy up. 🏋️‍♀️🥾📱

So tell us, the one thing you would never leave behind when heading to DMEXCO? 🎒

30/08/2025

Meet Daniel, already in full prep mode. 💪

Even before the doors open, he is busy checking our media plans and working on the editorial schedule with the agency. All to make sure we know exactly when and where we need to be during two packed days of conference and expo.

Stay tuned and follow us for live updates once the event kicks off! 📲

Here’s the official drop for Creativity Summit’s MEGATREND #2: Next Level Content Creation 🎥✨Why you should care:Got it...
29/08/2025

Here’s the official drop for Creativity Summit’s MEGATREND #2: Next Level Content Creation 🎥✨

Why you should care:
Got it! Creators are booming. Strategy decides who wins. Europe, China, MENA and the USA in one block – real playbooks for brands and agencies. Less hype, more impact.
What you’ll take back to the office
• 📖 Beauty to global playbook
• ✅ Global relevance checklist
• 🤯 Pop culture × platform strategies
• 🏀 Sports content that actually lands
• 🤺 Creating new sports narratives
• 👀 Next level storytelling 2026

Who’s on stage
Hosts: Franziska Müller von der Ahé (Glutamat) and Aissu Diallo (BUTTER)
With: Anna Hartmann (cosnova) · Lucie Lagerwerf (cosnova / Catrice) · Hala Owais (Beauty Influencer) · Houssein Ali Jaber (Progress Marketing Services) · Enrico Hahne (Paramount Brand Studio Germany / Paramount) · Gizem Celik (Gizem Celik) · Soukaya M. Thiam (Alchemy) · Sunniva Ferri (WNBA) · Davide Bortot (A Color Bright) · Max Sträßer (interone)
From the BVDW side a big push by Anke Herbener, CEO Digital Changers and Presidium Member BVDW e.V. and Matthias Maurer Founder and Managing Director la red thanks for your commitment!

When and where
🗓️ 18 September
🕚 11:20 to 12:40
📍 Agencies Stage
Arrive early, seats fill fast!

Tag your team and tell us which format you will test first 👇

YouTube Festival 2025 ✨Yesterday Verena joined the Festival in Berlin and even took the stage herself: In the Executive ...
29/08/2025

YouTube Festival 2025 ✨

Yesterday Verena joined the Festival in Berlin and even took the stage herself: In the Executive Track, hosted by Philipp Justus (Country Manager Germany and VP Central Europe at Google), she moderated a fireside chat with Michael Falkensteiner, CMO of Deutsche Telekom.

The focus: Telekom’s first-ever YouTube campaign using Google’s generative AI (Veo 3). Michael shared open insights from mindset shifts to teamwork with Google and agency partners. Showing how AI can amplify creativity instead of replacing it. 🚀

The day was full of music, creators and marketing highlights that turned the Arena Berlin into a celebration of creativity and innovation. 💫

From TV screen straight to action: How advertising drives website visits.It’s well known that TV builds brand awareness ...
29/08/2025

From TV screen straight to action: How advertising drives website visits.

It’s well known that TV builds brand awareness and associations. But what about the lower funnel?
📊 The new Screenforce study “From TV-Screen to Action” reveals how TV advertising impacts website visits – from immediate uplifts during campaigns to long-term effects.
Using a modeling approach, the study also compares TV’s impact against other media channels, showing just how powerful TV can be in driving digital action. 📺

🎤 Live on Stage:
Olaf Schlesiger, Head of Research, Screenforce Gattungsmarketing
Johanna Teichmann, Head of Advertising & Consumer Research, Seven.One Entertainment Group GmbH

📍 Future TV Stage, Hall 8, September 17

👉 Don’t miss this session! Add it now to your personal agenda in the DMEXCO App. 🔗https://bit.ly/47khz7o

Advert// Zukunft aktiv mitgestalten & AI Officer werden!Erhalte mit Deiner DMEXCO-Ticketnummer den Ticket-Preis in Höhe ...
29/08/2025

Advert// Zukunft aktiv mitgestalten & AI Officer werden!
Erhalte mit Deiner DMEXCO-Ticketnummer den Ticket-Preis in Höhe von 279 EUR als Discount auf den AI Officer Zertifikatskurs! Deine Ticketnummer findest Du in der Ticket-Wallet der DMEXCO-App.
Mehr zum Angebot! 👉 https://bit.ly/4fZmPiN

This year, puts the motto Be Bold. Move Forward. into action by spotlighting inspiring themes. Among them: the World o...
28/08/2025

This year, puts the motto Be Bold. Move Forward. into action by spotlighting inspiring themes. Among them: the World of Agencies, where everything revolves around agency life.
Meet partners like WPP, DENTSU, PUBLICIS, IPG, Interone, Social Match and morefire. 🤝 Expect creative campaigns, data driven strategies and fresh approaches to communication. Look forward to hands on tips in the Teamleader Lounge, global insights at the Creativity Lounge empowered by Kantar, live content from Social Match and Charles & Charlotte, plus Publicis and TikTok with special activations.
And a lot of Conference highlights, that belong in your agenda, are waiting for you.🌟
📲 Be part of it and plan your visit with the DMEXCO app: https://bit.ly/45OZwDS

🚀 Discover the future of Digital Marketing with Google at . At their Masterclass Booth in Hall 6, you’ll get hands-on i...
28/08/2025

🚀 Discover the future of Digital Marketing with Google at . At their Masterclass Booth in Hall 6, you’ll get hands-on insights into the latest trends, strategies, and innovations.
✨ The future of Marketing is now. Learn how AI-driven product innovations across Search, YouTube & Measurement can deliver impact for you – Google’s Masterclasses provide you with actionable knowledge and real-world best practices you can apply right away.
👉 Plan ahead in the DMEXCO app and bookmark your favorites now!
Discover the full program here: https://bit.ly/4mExLoN

The next generation of agency voices is stepping into the spotlight at . On September 17, the NXTGEN Agency Summit take...
27/08/2025

The next generation of agency voices is stepping into the spotlight at . On September 17, the NXTGEN Agency Summit takes over the Collective Stage in Hall 8. 🌟🎤
On stage you’ll hear:
🔹 Milan Kastenmüller, Creative Technologist Lead, Grabarz & Partner
🔹 Soukaya Thiam, Co-Founder, Alchemy
🔹 Pascal Fiedler, Co-Founder, Charles & Charlotte
🔹 Lisa Eller, VP Advertising, DAZN
🔹 Ramin Ataei, Managing Partner & Co-Founder, JUSTADDSUGAR
🔹 Carola Emmert, Group Lead, Vodafone
🔹 Julia Winkler, Head of E-Commerce, hitschies
… and more to be announced soon!
📲 Check out the program and bookmark your favorite sessions: https://bit.ly/3HQTESs

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Messeplatz 1
Cologne
50679

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Our Story

DMEXCO is the global business and innovation platform of the digital economy. As a unique combination of a trade fair and a conference, DMEXCO stands for innovative and forward-looking developments and trends at the center of a new digital economy: the digiconomy. With its focus on marketing, media, advertising, technology, and the Internet of Things, DMEXCO is the global platform for effective knowledge transfer and direct business transactions. In varied formats, it offers the largest selection of current economic trends, growth strategies, product innovations, and creative diversity. As a result, DMEXCO is the central showcase in the digital age for all forward-looking brand innovators and opinion leaders, advertising executives, marketing specialists, and startups, as well as all agency segments and media companies.