DMEXCO

DMEXCO Save the Date: September 23 & 24, 2026! DMEXCO is Europe’s leading digital marketing & tech event.

We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value. In Cologne, we set the benchmark as a network and business platform for the digital econ

omy. Decision-makers continue to educate themselves and be inspired, make contacts and conclude deals. DMEXCO is the place where the digital business of tomorrow can be experienced today.

Everyone’s talking about agentic marketing. But one question doesn’t get asked often enough:Who owns the data behind it?...
18/06/2026

Everyone’s talking about agentic marketing. But one question doesn’t get asked often enough:

Who owns the data behind it? 🧑‍💻

For Dietmar Rietsch, CEO of Pimcore, that’s where it gets real.

Because without control over your data, AI stays dependent. When marketing, commerce and data come together in one place, these questions stop being theoretical.

And as Dietmar correctly points out: Sometimes, it only takes one moment at the booth for it to click.

That’s why Pimcore’s a part of DMEXCO. Will you be? 😉

17/06/2026

Even our sales team is speechless. 👀

The World of Media at brings together the industry's biggest players, rising newcomers, and leading brands—all in one place.

🤝 Build valuable connections
🚀 Unlock new synergies
💡 Discover fresh opportunities
🌍 Expand your network

Because great ideas grow faster when the right people meet.

Join Alexander and be part of the World of Media!

Search is no longer the competitive advantage. What happens after the search is. 🧠That’s the bet DooFinder is making. 😎W...
16/06/2026

Search is no longer the competitive advantage. What happens after the search is. 🧠

That’s the bet DooFinder is making. 😎

While much of eCommerce is still optimizing yesterday’s customer journey, DooFinder is focused on what comes next: AI-powered discovery, faster decisions and conversion experiences that actually keep up with how people shop today. 💡

At DMEXCO 2026, they’re not just joining the conversation. They’re stepping onto the stage to challenge it.

One question they want to put to the industry: Are AI agents just another hype cycle—or the next conversion engine for commerce?

We're looking forward to having DooFinder bring that discussion to the World of Commerce. 🔥

16/06/2026

What if your feed looked exactly the way you wanted it to? 🥹

This week, the platforms are handing over more control, creating new opportunities for creators and collecting even more signals about what we do online.

Here's what's making headlines:
📲 Instagram lets users actively shape their main feed with "Your Algorithm"
🤝 LinkedIn launches a Creator Marketplace and gives B2B influencer marketing a new home
🧠 Meta wants to use off-site activity to personalize both your feed and AI experiences

Are platforms becoming more personal, or simply getting better at personalization?

Verena Gründel and Nemo Tronnier break down what these changes mean for marketers in the latest episode of Social Media Schau. 🎙️

🎧 Listen here:
Spotify: https://bit.ly/4vl2v2A
Apple Podcasts: https://apple.co/4xv2avB
Podigee: https://bit.ly/4a2rvTu

This week, DMEXCO was on tour with two strong stops in Cologne! 🙌First at Shopware Community Day at Confex Koelnmesse Gm...
12/06/2026

This week, DMEXCO was on tour with two strong stops in Cologne! 🙌

First at Shopware Community Day at Confex Koelnmesse GmbH, then at Ecommerce Day by Kaufland at RheinEnergie AG Stadion.

Our colleagues Lena Pletzinger and Pascal Palt met the commerce community, caught up with our cooperation partner Laura Kremer and joined several conversations. Thanks for the good exchanges! 🚀

September is getting closer. 👀

See you at DMEXCO 2026.

11/06/2026

Building something people should know about? 🚀
Don’t just tell your friends—pitch it on a stage.

The new Startup Area is designed for founders, innovators, and marketers ready to make connections that matter.

🎤 Pitch your idea
🤝 Meet investors, partners & industry leaders
💡 Get inspired
🚀 Get noticed

Your next opportunity could be one conversation away.

The biggest winner of the 2026 World Cup so far: The TV. 📺75 % of fans plan to watch Germany’s matches on television. Ar...
11/06/2026

The biggest winner of the 2026 World Cup so far: The TV. 📺
75 % of fans plan to watch Germany’s matches on television. Are you one of them?

But that's not the only takeaway from our latest study with Civey:
👥 41 % say watching together with others is the most important part of the experience.
📱 More than half of viewers are likely to put their smartphones aside during the 90 minutes of play.
🏟️ Only 6 % currently plan to watch Germany's matches at public viewing events.

While feeds get faster and attention spans get shorter, football still manages to do something few media experiences can: Bring millions of people together at the same moment.
And among those who do use a second screen, nearly half use it to deepen the experience with stats, clips and football-related content.

That's just the first half. Read the full study via the link in comments. ⚽️

10/06/2026

Quick question: Would you trust an AI agent to handle your customer conversations? 🤖

Surprise! This episode is hosted by Adil Sbai. While Verena is busy traveling from A to B, Adil joins Nemo Tronnier behind the mic for this edition of Social Media Schau. 🎙️

Together, they dive into Meta’s latest AI ambitions: from AI agents supporting businesses with customer service and data collection to the growing role of chatbots in marketing and sales.

With more than one million businesses already using Meta’s messaging tools, the big question is no longer whether AI will become part of customer communication—but how platforms plan to improve and monetize it.

Relevant for marketers? Absolutely.

🎧 Listen here:
Spotify: https://bit.ly/4vzuScL
Apple Podcasts: https://apple.co/4okWkJ4
Podigee: https://bit.ly/4ukpvgx

10/06/2026

What happens when AI knows your size, understands your style, and even knows what’s already in your closet? 👀

In the latest episode of the DMEXCO Podcast, Verena Gründel talks to Saskia Meier-Andrae, General Manager Germany & Central Europe at eBay, about the future of shopping.

🛒 Will AI agents soon do our shopping for us?
📱 Why is live commerce booming around the world?
♻️ And what role will re-commerce play in the future of retail?

One thing is clear: shopping is becoming more personal, more intuitive, and more intelligent.
Relevant for marketers, retailers, and anyone curious about the future of commerce? Absolutely.

🎧 Listen here: https://bit.ly/4oCNsid

Also check out our blog article on this episode. Link in comment. 💡

"You can't control the market, but you can control your ex*****on."A strong reminder from our conversation with flaconi ...
10/06/2026

"You can't control the market, but you can control your ex*****on."
A strong reminder from our conversation with flaconi CEO Bastian Siebers at DMEXCO.

While many companies focus on trends, competitors, and the latest AI hype, sustainable growth still comes down to fundamentals: excellent ex*****on, strong teams, and deep customer relationships.

AI may change the tools we use, but it won't replace the importance of understanding customers and delivering on promises.

💬 What do you think will be the biggest competitive advantage in commerce over the next 5 years: AI, customer loyalty, or something else?

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