ITB Berlin

ITB Berlin Travel & Tourism in Motion. | 16 – 18 March 2027
ITB Berlin at a glance: www.itb.com Save the date!
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Travel & Tourism in Motion. | 16 – 18 March 2027

The World’s Leading Travel Trade Show® is bringing together the global tourism industry. ITB Berlin is an innovative platform, at the forefront of the travel and tourism industry since 1966. The travel trade show and convention welcome key industry players from around the world, both in-person and online. ITB Berlin Convention is organized as a sup

plementary onsite event. With 20 years of expertise, ITB Berlin Convention is renown as the travel industry’s paramount think tank. It boats various theme tracks across 4 stages.


29/05/2026

People are looking for that undiscovered hidden gem.” 🗺️

Yesterday, we dropped a new Beyond Business episode. And here’s the next one already.

In the latest ITB Travel Hero Podcast, Wendy Olson Killion, CEO of Rome2Rio, reveals why travellers are moving beyond famous hotspots, how AI is reshaping travel, and what the industry still gets wrong about tourism trends.

A conversation about changing traveller behaviour, responsible tourism and the future of discovery.

🎧 Listen now at itb.com/podcast or on all major streaming platforms.

28/05/2026

Beyond Business – our new ITB Travel Hero Podcast format that goes beyond industry talk to focus on the people behind it.

In this episode, biologist and biodiversity expert Dr. Frauke Fischer shares why ecosystem services are the foundation of our economy, how tourism depends on intact nature, and why protecting biodiversity is more urgent than ever. 🌱

🎧 Listen now at itb.com/podcast or on all major streaming platforms.

KPIs are becoming a bigger deal in tourism 🌍📊 They’re no longer just about measuring business success — they’re also hel...
20/05/2026

KPIs are becoming a bigger deal in tourism 🌍📊

They’re no longer just about measuring business success — they’re also helping destinations tackle challenges like sustainability, overtourism, and social impact.

In this episode of our ITB Travel Hero Podcast, Martin Jahrfeld talks with Jannik Müller (Tourist Association of North Rhine-Westphalia) and Kai Partale (benchmark services) about how data and KPIs are shaping the future of tourism.

🎧 Listen now at itb.com/podcast or on all major streaming platforms.

17/04/2026

“It’s a very insecure world, and big power rivalry will increase the insecurity.” 🌍

Beyond Business – the new ITB Travel Hero Podcast format that goes beyond industry talk to focus on the people behind it.

In our latest episode, former German Foreign Minister and Vice Chancellor Joschka Fischer shares his perspective on shifting geopolitics, global power dynamics, and why travel shapes how we understand the world.

🎧 Listen now at itb.com/podcast or on all major streaming platforms.

02/04/2026

“Every trip we take is an act of diplomacy.” 🌍

In our Beyond Business special, Aziz Abu Sarah shares how travel can break stereotypes and connect people across divides.

From growing up in the Israeli-Palestinian conflict to co-founding MEJDI Tours, he shows how meaningful travel experiences can foster dialogue, understanding, and peace.

🎧 Listen now: itb.com/podcast

Your journey to ITB Berlin 2027 starts now ✨Stand registration is officially open! Secure your space at the World’s Lead...
01/04/2026

Your journey to ITB Berlin 2027 starts now ✨

Stand registration is officially open! Secure your space at the World’s Leading Travel Trade Show® and join us from 16 – 18 March 2027 in Berlin.

Plan ahead and benefit from our Early Bird rates available until 1 July 2026 ⏳

Register your stand today: itb.com/standregistration ⬅️

Position your brand at the heart of the global travel industry!

30/03/2026

Even more snapshots of unforgettable moments at ITB Berlin 2026 📸

From laughter to new connections, our Polaroid wall captured the spirit of our amazing community – the people who make every year at the World’s Leading Travel Trade Show® a true highlight. 🧡

We can’t wait to see you at ITB Berlin 2027.

Let’s create even more unforgettable moments together!

Change is hitting tourism faster than ever. Are you ready? 🌍 The ITB Travel & Tourism Report 2026/2027 shows how data-dr...
26/03/2026

Change is hitting tourism faster than ever. Are you ready? 🌍

The ITB Travel & Tourism Report 2026/2027 shows how data-driven KPIs help companies build resilience, drive sustainable growth, and make smarter decisions. 📊

✔ 32 pages of insights & trends
✔ Actionable KPI strategies
✔ Real-world international data
✔ Guidance for long-term competitiveness

Early bird: €89 – only until March 31 ⏳

Get your copy: itb.com/reports!

🚨 ONLY UNTIL 20 APRIL 2026 🚨LGBTQ+ travelers, this is your reminder! Our global survey on LGBTQ+ travel risks is still o...
23/03/2026

🚨 ONLY UNTIL 20 APRIL 2026 🚨

LGBTQ+ travelers, this is your reminder! Our global survey on LGBTQ+ travel risks is still open – but not for much longer.

Together with A3M Global Monitoring and Diversity Tourism, we’re working to improve the LGBTQ+ Risk Map and make travel safer worldwide.

Your experiences help capture real journeys – going beyond laws on paper.

📝 Anonymous participation
🔗 Link in bio

Let’s make travel safer, together! 🌈

19/03/2026

📸 Two weeks later, we’re still smiling about the faces that made it unforgettable.

More moments from ITB Berlin 2026 – captured on real Polaroid cameras and brought into the digital world to share with all of you. ✨

Thank you to our incredible community for being part of these moments, for your openness, your stories, and the energy you bring to ITB every year!

A little analogue keepsake turned digital memory – and a big thank you for being part of it.

Have you spotted your picture? 👀

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