09/10/2026
We built a corridor of mirrors void of signage and the part that was interesting to watch, the tunnel-walk became something guests were doing together, in groups.
Mirrors make a space feel longer than it is, so you can't see where it ends. That's enough to make people curious, and curiosity moves people more reliably than an arrow pointing the way.
The trade-off is that the room at the end has to be worth it. If you take the signage away, nobody arrives knowing what they were walking towards, so the space itself has to justify the effort the moment they get there.
Most venues get designed to make sense from the entrance, or in a render. Guests never see either of those. They see the place in sequence, one step at a time, and at every point the only thing that matters is whether they want to keep exploring.
