
30/06/2025
When you think of social media advertising, LinkedIn probably isn’t the first platform that 🤔 comes to mind, especially if you’re running boat tours in Venice or food walks in Barcelona. But for tour operators who work with corporate clients, school groups, or DMCs, LinkedIn could be your most underused sales tool.
And with today being Social Media Day, this is the perfect time to dive into:
✧ Who LinkedIn ads work for (and when they don’t)
✧ Targeting: You’re probably too broad
✧ The creative formula that works
✧ Benchmarks to help you budget
✧ LinkedIn is worth testing, if you’ve got the right angle
This platform could be your most overlooked sales tool. Learn how tour operators can use LinkedIn ads to build brand awareness, generate B2B leads, and drive high-value bookings.
👉 https://www.palisis.com/resources/is-linkedin-the-missing-piece-in-your-b2b-sales-strategy/