Alay was born in the 90s with disco soul, dancer feet and a heart pumping techno beats in her veins. The party scene of the vibrant milano saw her growing in her music journey: piano lessons formed her mind and ballet shaped her body. Alay moved abroad when she was 18 and travelled, lived and studied in Australia, London, Lisbon and Brazil. She moved to Zurich in 2017 and decided she needed a chan
ge in her life and career. That’s when her passion for electronic music became a profession. From playing in private events, she started performing in festivals and clubs, while producing her first tracks to be soon released publicly. In summer 2023 Alay, together with her business partner and friend Marta, created Alay X, aiming to spread the energy of her music as far as it can go; and at the same time giving young talents and emerging djs the chance to get a gig in the coolest underground clubs on the scene.