Story Of Your Day

31/08/2026

A wedding photography business recently published a post with the headline:

“YOUR WEDDING PHOTOGRAPHER IS TOO OLD FOR YOU.”

And underneath:

“Why Gen Z Couples Need Gen Z Photographers + Videographers.”

As a wedding filmmaker who has worked in this industry for 15 years, I obviously had some thoughts.

I have absolutely no issue with Gen Z creatives marketing themselves to Gen Z couples. Own it. Celebrate it. Build a brilliant business around it.

What I do have an issue with is the suggestion that being from a different generation somehow means you can't understand your clients' humour, references, aesthetic, visual language or the way they want to experience their wedding.

Those aren't generational attributes.

They're part of being good at your job.

I didn't actually discover the original post on Instagram. I saw it because it had been shared in a wedding-industry Facebook group where professionals were genuinely upset by what it said.

By the time I saw it, comments had been disabled. The post has since been removed.

But removing a post doesn't remove the conversation it started.

I've spoken publicly about for years because I genuinely believe our industry works best when different generations, different perspectives and different levels of experience work alongside and learn from each other.

Being young doesn't automatically make you current.

Being experienced doesn't automatically make you better.

And being the same age as your clients doesn't automatically mean you understand them.

Your USP should tell people why you're good. It shouldn't require everyone who isn't you to be bad.

Different generations. One industry.

Experience takes time. Respect costs nothing.



And then for the easyJet Facebook Reel, we had the much shorter follow-up:

Well, this feels rather timely after my last post about age and experience.

While the wedding industry has been debating whether being from the same generation creates a “better experience”, easyJet has just launched a recruitment campaign encouraging more over-50s to join its cabin crew.

Their philosophy?

“Skills, not age.”

Now THAT I can get on board with.

31/08/2026

After the last couple of posts, I thought I should probably start acting my age.
I’ll try to be home by 9pm.

No promises.

Joking aside, there’s a reason I wanted to finish this conversation with the people I actually work with.
Different ages. Different backgrounds. Different personalities. Different lives.

My job has never been to be just like my clients. It’s to understand them. To know when to step in, when to disappear, when to help, when to laugh with them and when to simply let them get on with having the time of their lives while I capture it.

Because the wedding isn’t the content.
The wedding is the experience. The content comes from that.

And you don’t create a better experience by assuming an entire generation wants the same thing.
You create it by getting to know the people standing in front of you.

Different generations. One industry.

Connection isn’t generational. It’s human.

24/08/2026

𝗛𝗢𝗪 𝗛𝗔𝗦 𝗜𝗧 𝗕𝗘𝗘𝗡 𝗔 𝗬𝗘𝗔𝗥 𝗔𝗟𝗥𝗘𝗔𝗗𝗬?

A year ago, Megan and Dylan flew from the United States with their family and friends for one incredible wedding weekend in Zermatt.

And Zermatt seriously showed up.

The sun came out. The Matterhorn came out to play. And Megan and Dylan celebrated their wedding high on the mountain at the Blue Lounge before heading back down to CERVO for the reception.

This film is still one of my favourites, not just because of where it happened, but because of everything that became part of their story.

I love incorporating personal footage from my couples into their films, and this one includes brilliant old Sony camcorder footage from Megan and Dylan’s honeymoon, secretly captured for me by Soph. It takes their film beyond the wedding day itself and makes their story even more personal.

Because ultimately, that’s what it’s all about.

The story.

Happy first anniversary, Megan and Dylan. What a weekend this was.

Cover image:
Videographer:
Photographer:
Welcome Party + Reception:
Ceremony:
Flowers:
Wedding Dress:
Musician:
Groom:
Bride:

This is "Story Of Your Day | An epic wedding party on the Matterhorn in Zermatt" by Story of Your Day on Vimeo, the home for high quality videos and the people who love them.

15/08/2026

𝗬𝗢𝗨 𝗗𝗢𝗡’𝗧 𝗡𝗘𝗘𝗗 𝗧𝗢 𝗧𝗥𝗘𝗦𝗣𝗔𝗦𝗦 𝗧𝗢 𝗚𝗘𝗧 𝗧𝗛𝗜𝗦 𝗦𝗛𝗢𝗧.
Every one of these photographs was taken here in the Jungfrau Region, either from public access or somewhere we had permission to be.
No walking through farmers’ fields. No trampling grass that’s being grown to feed the cows. No going somewhere simply because it makes a good photograph.
And we didn’t compromise on the experience or the views.
Mountains. Meadows. Cows. No crowds.
Knowing where to take you is only part of being a local photographer. Knowing where I shouldn’t take you matters too.
If you want magnificent photographs in Switzerland, hire a local who understands the landscape and respects it.
And if you’re ever in doubt?
Stay on the path.

07/06/2026

Stunning mountain proposal in the Lauterbrunnen Valley with a trip to Iseltwald Pier.

03/06/2026

Most elopement films end when the couple leaves. This one didn't.

Two years ago this week, Kat and Dmitrey flew in from the States for an elopement in Wengen. A helicopter to the glacier. Snow, ice and silence up high. Then back down into the valley … summer meadows, waterfalls, the full warmth of a Swiss afternoon.

I planned everything. Their stay in Wengen, the locations, the moments, the logistics. Every detail considered so they could be completely present for all of it.

Before they left, I showed them how to film. Because they weren't just taking their elopement home, they were taking their honeymoon through Europe, and they wanted everyone back home to feel like nobody had missed out.

They sent me their footage from the road. I wove it into the film.
A story that begins on a glacier in Switzerland and ends somewhere on a European adventure. Entirely theirs.

"In such a busy country full of tourists we had the utmost privacy with breathtaking views. Emma has all the connections you could ever dream of and coordinated some extraordinary moments because of that. If you want the most intimate, special occasion and relive it as many times as you want … Emma is the one you want."
- Kat and Dmitrey, Wengen and Interlaken

If you're dreaming of an elopement in Switzerland - DM to enquire.

This is "Story Of Your Day | A stunning Glacier Elopement in The Jungfrau Region" by Story of Your Day on Vimeo, the home for high quality videos and the people who love them.

02/06/2026

A love escape.

Two days in Switzerland. Every moment chosen with intention.
Vows exchanged at Schloss Spiez. Then at sunset in Wengen — because once wasn't enough.

A castle. A yacht on Lake Thun at golden hour. A helicopter to a glacier. A waterfall.

This is what eloping looks like when everything is designed around two people and nothing else.

The art of eloping in Switzerland.

26/05/2026

I said no to styled shoots for years.
Then Sonia Petrazzi called.

When a Venice-based planner with that eye for detail invites you to San Clemente Palace Kempinski, you don’t say no. You clear the diary.
Sonia, photographer Stuart Wood and I had one brief between us … atmosphere, elegance and intentional storytelling. No trends. No performance.

The best creative partnerships feel effortless because everyone sees the same thing before it exists. This was one of those.
Just the work. Just Venice.

Venue:     
Planning:

Photographer:
Videographer:  
Dress:
Suit:  
Bridal Bag: fregoli_italia
Shoes:  
Water Taxi:
Flowers:
Photo Album:
HMUA;

Wedding Cake:
Performer: .lab
AV & Set-Up:

26/05/2026

Someone questioned whether arriving at an elopement on a farmer’s tractor counted as luxury.

They deleted the comment. But the question deserves an answer.
No floral arch. No manicured venue. No itinerary designed to look good on someone else’s Instagram.

Just private land high above Wengen that most visitors never reach. A ceremony location with views that stop you mid-sentence. A farmer who trusts us enough to take us there and open his gate.

That’s not budget.
That’s rare.

Everyone’s idea of luxury is different. Ours is intimacy, access and the kind of privacy that can’t be booked through a venue coordinator.
Julia and Matt didn’t need an arch. They had the Alps.

Planning, Video, Photo & Drone:

24/05/2026

He flew from Singapore with one thing on his mind. She thought it was just a trip to Switzerland.

Above Lauterbrunnen Valley. A location known only to those who know where to look.

Then an adventure through some of the most beautiful corners of Switzerland because when you’ve come this far, you don’t stop at one view.

She said yes.

We were led through stunning Wengen to the most breathtaking spot - where Emma made sure everything unfolded beautifully and every detail was perfect. Her dedication, creativity, and genuine warmth helped create the most special moment of our lives. We’ll forever be grateful”

Planner, Photo, Video & Drone: