09/06/2026
Building on the success of its first edition, SET’UP is back for an even bigger second edition. 🚀
Dedicated to the B2B events and business tourism industry, SET’UP brings together event professionals, suppliers, destinations, venues, agencies, and corporate buyers for two days of networking, inspiration, and business opportunities.
📅 January 20–21, 2027
📍 Palexpo Geneva, Hall 4
Discover innovative solutions, connect with key industry players, and help shape the future of business events.
✨ Exhibitors
🎤 Conferences
🤝 Networking
💡 Industry insights
Join us for the second edition of the trade show where the events and business tourism community meets, collaborates, and grows.