Globally leading live marketing company with a comprehensive services network spanning the entire exhibition and event market.
The MCH Group is a leading international group of live-marketing companies with a comprehensive services network spanning the entire exhibition and event market. It creates effective and efficient marketing platforms in the form of internationally and nationally leading exhibitions. And it offers bespoke marketing solutions for successful participation in exhibitions and also for other corporate and public events of all kinds – all over the world.
22/05/2025
Art Basel Qatar is landing in Doha, February 2026. 🇶🇦
In this unique partnership with Qatar Sports Investments and QC+, the fair marks a bold expansion of ’s global platform into the vibrant cultural landscape and dynamic arts scene of the Gulf region.
21/01/2025
✨ 2025: Highlights and New Initiatives Announced
We’re thrilled to share the latest updates for Hong Kong 2025, taking place from March 28–30 at the Hong Kong Convention and Exhibition Centre (HKCEC), with Preview Days on March 26–27.
This year’s edition will bring together 240 exhibitors from 42 countries and territories, showcasing groundbreaking installations, thematic gallery presentations, and a dynamic week-long public program. Highlights include the Encounters sector featuring 18 large-scale projects, the Kabinett sector with its largest-ever offering of 36 thematic presentations, and the debut of the MGM Discoveries Art Prize to support emerging artists.
Art Basel Hong Kong 2025 is poised to spotlight the city’s vibrant art scene and its position as a global cultural hub.
21/01/2025
Exciting news from the Eurovision Song Contest 2025! Yesterday, the hosting team for this year’s event was officially announced at a press conference.
At MCH Group, we are proud to contribute to the success of this iconic event by creating memorable experiences for Eurovision fans. Through the dynamic EuroVillage and the vibrant EuroClub, we aim to provide engaging spaces that reflect the energy and diversity of the Eurovision community.
We look forward to sharing updates and insights as we move closer to the event.
👉 Read more about the hosting announcement here over at .ssr
Photo: .ssr
07/01/2025
🚀 kicks off the year in style at !
Starting today through January 10, the team is at the Las Vegas Convention Center, transforming innovative visions into unforgettable realities. Their immersive and dynamic spaces are setting the stage for global brands to connect, inspire, and leave a lasting impact.
As part of MCH Group, represents our unwavering commitment to creativity and innovation. We’re proud to celebrate our team’s exceptional work as they bring bold ideas to life. If you’re attending CES, don’t miss the chance to see their work in action and witness how they make bold ideas a reality. Here’s to an extraordinary start to the year!
09/12/2024
It’s a wrap! For the first time under direction of , 2024 brought together 286 galleries from 38 countries and welcomed over 75,000 attendees. From monumental works by Picasso and Keith Haring to emerging talents like Péjú Alatise, the fair was a testament to art’s power to inspire.
This year’s fair introduced exciting innovations, including the reimagined Meridians sector and expanded digital engagement, reflecting Art Basel’s commitment to shaping the future of art and fostering meaningful connections across the global art community.
Thank you to everyone at for making this year’s edition a success. See you in 2025!
27/11/2024
Just in time for Hashtag , our team at launched the new Art Basel App - an ultimate AI-powered digital companion to enhance visitors‘ experience at Art Basel shows. With powerful new capabilities like the Art Basel Companion for personal recommendations and the Art Basel Lens for exploring artworks in real time, the app is designed to elevate the art experience, bringing visitors closer to the artists and their artworks. Download the Art Basel App now in the Apple App Store 📲
21/11/2024
📣 News alert from our team at : This year’s Art Basel Miami Beach will host the largest iteration of the Art Basel Shop from December 4-8 at the Miami Beach Convention Center.
Curated by Sarah Andelman, the shop will feature exclusive artist collaborations, including a capsule collection by Brazilian artist Paulo Nimer Pjota, known for his poetic, hybrid designs. Open to the public, it offers a unique opportunity to explore the intersection of art and design. Head over to to get all the details.
19/11/2024
As 2024 kicked off today at Messe Zürich, we at MCH Group are proud to highlight our commitment to young talent and education. Supporting the next generation is not just a responsibility - it’s a passion.
Every year, we train young professionals, opening doors to exciting careers in our industry. Beyond that, we prioritize continuous education and close collaboration with educational institutions to inspire and empower future leaders.
Visit until November 23 and career opportunities, professional networking, and education - whether you’re a student, an educator, or a parent helping to guide decisions.
01/11/2024
🍷 Calling all wine enthusiasts!
The is in full swing at Hall 2 in the , but there’s only a few days left to experience it! Running until November 3rd, this event is a must-visit for anyone looking to discover new favorites and sample a variety of wines from around the world.
Make it a weekend outing and join us at the Messe-Quartier!
31/10/2024
📣 just announced exhibitors and first highlights of its 2025 edition in Hong Kong!
The fair will feature 242 premier international galleries, presenting an invigorating program that connects with the city as well as new and returning audiences, once again reaffirming the fair’s role as the premier destination for experiencing world-class contemporary art in Asia.
Head over to to get the full picture.
20/10/2024
🇫🇷 The first edition of Art Basel Paris 2024 at is officially a wrap! Bringing together 195 galleries from 42 countries, including 65 galleries based in France, the fair attracted over 65,000 visitors. We are proud to see Paris emerge as a cultural powerhouse, with galleries reporting strong sales and major acquisitions by leading collectors and institutions. Kudos to the entire team and thank you to all visitors, partners and exhibitors for making this event unforgettable 👏.
02/10/2024
📣 just revealed exciting new highlights for its 2024 Art Basel Miami Beach show. Under the direction of Bridget Finn, this year’s edition will feature 283 top galleries from 38 countries, including 34 new exhibitors – the largest in over a decade. Don’t miss monumental projects in the Meridians sector, and thematic showcases in Kabinett. Join Art Basel from Dec 6-8 at the Miami Beach Convention Center. Head over to to find out more!
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MCH Group is a globally leading live marketing company with a comprehensive services network spanning the entire exhibition and event market. Headquartered in Basel, Switzerland, it takes in exhibition companies in Basel, Zurich and Lausanne. It organizes and hosts about 90 exhibitions, including the globally leading Art Basel shows in Basel, Miami Beach and Hong Kong, as well as the watch and jewelery show HourUniverse. MCH's companies in the segment of "Live Marketing Solutions" offer customized marketing solutions in the areas of strategy and conception, marketing consulting, event management, exhibition and event construction, and multi-media solutions.
Marketing Consulting: Strategic Marketing - Live Marketing
Event Management: Events - Creation - Consulting
Exhibition & Event Construction: Exhibition stand construction - Pavilion construction - Interior fittings
Digital Printing: Posters - Display systems
Multi Media: Lighting - Audio - Video - Special Effects
> Live Marketing Solutions
Exhibitions
40 MCH Exhibitions
HourUniverse, Art Basel, Swissbau, Igeho, Giardina, SWISS-MOTO, IFAS ...
Shareholding: Masterpiece London, India Art Fair, ART DÜSSELDORF...
11,000 Exhibitors
1,600,000 Visitors
1,000 m2 Gross Exhibition Area
> Exhibitions & Events
Venues
Messe Basel: 141,000 m2 gross exhibition area
Congress Center Basel: 25 rooms, capacities up to 5,000 people
Event Halle Basel: Capacity up to 2,500 people
Musical Theater Basel: 1,500 seats
Messe Zürich: 30,000 m2 Gross exhibition area
Theater 11 Zürich: 1,500 seats
> Venues
Follow our companies and brands: > Overview of all the social media profiles within the MCH Group