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Possible Event

The most influential event focused on the future of marketing, communication, culture and technology.

05/09/2025

When the world’s most powerful brands show up at POSSIBLE … the question is, can you afford to sit out? 🌴🦩

POSSIBLE 2026 = 3 days of power players, partnerships, & pipelines.

The only question is … will YOUR brand be in the room? 👀✨

22/05/2025

🎙️ The energy was electric at The POSSIBLE Studio — proudly hosted for the third year by Digiday and presented by Infillion at Possible! 💥

In a prime spot outside the Inspiration Hall, attendees flocked to hear exclusive, 1:1 interviews led by Michael Burgi and James Cooper of Digiday with some of the most influential voices in marketing today. 🔥👥

✨ Standout speakers included:

Andrew Essex, Sr. Managing Partner, Tata Consultancy Services
Nadja Bellan-White, CEO, M&C Saatchi Group
Dr. Mark Grether, GM, PayPal Ads
Avery Akkineni, CMO, VaynerMedia
Jonathan Halvorson, MBA, SVP, Mondelēz International

And sooo many more!

💬 Missed the action? Catch the full interviews here 👉 possibleevent.com/possible-studio

21/05/2025

🚀 As we continue to reflect on the incredible third year of Possible, we're diving into top insights from our standout sessions over the coming weeks!

🎙️ Kicking things off: a dynamic conversation between Bill Ready (CEO, Pinterest) and Michael Kassan (Founder & CEO, 3C Ventures) on the future of AI, the art of curation, and the rising force of brandformance at .

💡 Don’t miss these key takeaways shaping the next era of marketing!

👉 https://ow.ly/rlUc50VWle5

20/05/2025

At Possible, we strive to be a platform that fosters diversity, equity, inclusion, and belonging throughout our entire industry. These values are woven into the fabric and ethos of Possible, and we are proud to represent ideas and concepts that come from all voices throughout the entire marketing community.

One standout session at Possible presented by our partner She Runs It explored the often-unspoken truth behind many women’s rise to leadership: the impact of strong male allies. Featuring three inspiring pairs of female leaders and their collaborative male counterparts, the conversation brought to life what it takes to build trust, navigate conflict, and create space for shared success. Their stories offered a compelling look at how mutual respect and complementary strengths can drive breakthrough leadership—and reshape the path to the top.

Lynn Branigan (President & CEO, She Runs It)
Tyler Kelly (President, Basis Technologies)
Claudine Patel (CMO, Consumer Healthcare NA, Sanofi)
Greg James (CEO, Havas Media Network NA)
Kate McAdams (CMO, Basis Technologies)
Tiago Pinto (CMO, Miami Marlins)
Tayler Bolles (Sr Creative Officer, Miami Marlins)

19/05/2025

🚨 That’s a wrap on the VIP Academy at Possible Event!

Exclusively designed for C-suite trailblazers, the VIP Academy delivered on its promise to reshape the future of marketing. 💡🧠 From immersive sessions to unfiltered conversations, this intimate gathering of industry visionaries sparked bold insights, real connections, and next-level strategies.

Under Chatham House Rules, leaders tackled the biggest questions facing modern marketers — all in a trusted space built for candor, collaboration, and creativity. 💬🤝

🔥 Dynamic formats.
🌟 Elite networking.
🎯 Impactful outcomes.

The conversations may have been off the record, but the impact is anything but.

16/05/2025

✨ It’s hard to believe it’s been nearly three weeks since Possible lit up Miami Beach — but the energy, ideas, and connections are still buzzing across the marketing universe! ⚡🌍

🎥 Relive the magic with our full recap video — from groundbreaking keynotes and next-gen tech to unforgettable moments on and off the stage.

🗓️ And guess what? We’re already counting down the days...

📍Possible returns April 27–29, 2026 at the iconic Fontainebleau Miami Beach!

15/05/2025

🔊 VOLUME ON! 📣 EXCITING ANNOUNCEMENT! 📣 Possible continues its dynamic podcast series with iHeartMedia Inc. (POSSIBLE’s Official Audio Partner), POSSIBLE Now! This week, we’ll be delving into industry insights with Mark Shashoua (CEO, Hyve Group).

When two visionary forces collide, transformation happens. Christian Muche (Possible Global President & Co-Founder) sits down with Mark Shashoua (CEO, Hyve Group) to talk about redefining the global events space — from building magnetic experiences to creating the must-attend stage for marketers and brands. With unmatched energy and commitment to innovation, Mark shares how Possible is more than an event — it's a movement.

In each of the episodes (which rolled out weekly ahead of the event), Christian Muche spoke with the brightest visionaries who are redefining the worlds of marketing, culture, and technology. Together, Christian and his guests uncovered the stories behind breakthrough ideas, the leadership lessons that drive success, and the bold moves shaping tomorrow. Listeners were treated to inspiring and no-boundaries-held conversations with leaders in marketing, business, and culture – three of whom spoke at Possible 2025.

POSSIBLE Now is distributed by iHeartPodcasts and will be available on the iHeartRadio app and everywhere podcasts are heard. iHeart is the official audio partner of Possible.

To hear the whole podcast, go here 👉 https://possibleevent.com/possible-now-podcast/

14/05/2025

Excited to continue our tradition for the 3rd year in a row—cleaning up Miami Beach with purpose and pride! Together with Datonics and Clean Miami Beach, 43 amazing volunteers at Possible came together to remove 63 pounds of trash from Miami Beach at 45th Street!
🌊🌴 💪

Here’s what we cleared:
• 🥤 160 plastic straws & stirrers
• 🍽️ 58 plastic cups & plates
• 🚬 40 cigarette butts
• 🍫 40 food wrappers
• 🧴 36 plastic bottle caps
• 🧃 23 plastic bottles
• 🍴 19 plastic utensils.. and so much more including ropes, toys, and construction debris.
•
Huge thanks to all our volunteers for showing up, stepping up, and making a difference. 💚🌎

♻️

13/05/2025

📊 Monday at was all about depth and discovery. The first-ever POSSIBLE Deep Dives delivered next-level insights as industry leaders from The Drum, EMARKETER, and Financial Times unpacked the future of consumer behavior and media intelligence. 💡

From emerging media trends to actionable strategies for reaching tomorrow’s audiences, these sessions equipped marketers with the tools to lead with clarity in a fast-moving digital world. 🚀

This is just the beginning — stay tuned for more bold thinking and breakthrough strategies from Possible Event to come!

12/05/2025

📣 At Possible 2025, marketers really leveled up! 🎮

Gaining tactical insights and strategies to stay ahead of the curve, Masterclasses at Possible provided interactive sessions where trends were discussed, real-world case studies got unpacked, and attendees walked away with actionable strategies around , , fan engagement, , and so much more.

With 14 sessions over 2 days, here was this year’s lineup of Masterclasses:

🚀 AI Advertising Alchemy: Trusted Data. Superior Performance. Real Outcomes

🤖 Bringing AI to Life: Discover the , Maximize the Outcome

📍 Stories from the Field: How Marketers and Publishers Can Thrive in the New Identity Landscape

🌎 Everything, Everywhere, All at Once: The Future of Commerce & Creativity

👩‍💻 How GenZ Women Are Shaping the Future of Advertising

🛍️ Omnichannel Innovation: Building a Winning Retail Media Network

🏅 Live Streaming in Sports: The Future of Fan Engagement

🎬 How to "Have A Moment": Mastering Branded Content with Tentpoles

📺 Contextual Advertising on CTV: A Year in Review

🎨 Maximizing the ROI of Creativity with AI & Immersive Storytelling

🎉 Brands at the Center of Joy: The Key to Driving Consumer LTV

🔍From Profiles to Behavior: How Driving Behavior Helps Us Rethink Targeting in the Real World

⭐ Strategic – How the Invisalign® Brand Wins with Athletes and Fans

📈 Beyond the Hype: How AI-Native is Reshaping Growth

A huge thanks to our incredible partners — DoubleVerify, Microsoft Advertising, Arity, R/GA, Albertsons Media Collective, Magnite, Paramount Advertising, Wurl, Shutterstock, Fetch, Intent IQ, Sparks, Start.io and Zeta — for bringing these insights to life!

👉 Which session or topic was your favorite?

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