Filipino Canadian Event Marketing, Management & Productions, Graphic design, Home Stylist
1045 Saint James Street
Winnipeg, MB
R3H0K6
Be the first to know and let us send you an email when Lucomm Events Management posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Lucomm Events Management:
Are you marketing to the new mainstream: the millions of consumers in the multicultural marketplace? In the right languages, locations — and with messaging that matters to each unique cultural group?
Among Canadian cities, Winnipeg stands as destination of choice for newcomers from the Philippines. Filipinos are now Winnipeg’s largest ethnic minority, constitute around 9% of the city’s total population, with Tagalog as one of the most spoken non-official languages.
Rising influx of Filipino immigrants has compelled marketers to better understand this ethnic segment. A 2013 report on Nielsen Global Survey of New Product Purchase Sentiment revealed that 77% of Filipino respondents welcomed new product options, with 52% percent even expressing willingness to pay premium for a new product. Moreover, 74% said they liked to tell others about new products they purchased, with 83% claiming “advice from family and friends” and 75% indicating “receiving a free product sample” as the most persuasive source of new product information.
The study concluded that while Filipino consumers were enthusiastic about new brands, they needed to be nudged into adopting, and marketers needed to build awareness and acceptance through trial-building campaigns that ensured positive product experience. This would also be crucial for generating positive word-of-mouth endorsements that Filipino consumers are known for. Not surprising as Filipinos spend 6.3 hours per day online -highest among global populations – and 94% internet users are on Facebook.
