09/22/2026
The best client conversation I had this month started with a book, not a budget.
A client told me she wants her event to feel like something out of Unreasonable Hospitality, and I will be honest, that one sentence told me almost everything I needed to know about her. Most conversations start with headcount, venue, and a number. She started with a book about giving people more than they expect.
After more than 10 years producing events, I have learned that logistics can be hired anywhere, but attention is much harder to find. Those are the clients we love working with.
What is one small detail from an event that stayed with you for years?