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Managing Matters Inc.

Name: Managing Matters Inc.
Address: 411 Richmond Street East, Toronto, ON, M5S2J2, CA
Telephone: +14169443183

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Managing Matters Inc.

Managing Matters provides full-service association management and event management to clients in Canada, the US, and across the globe.

We are Canada's leading Event and Association Management Agency. We specialize in helping associations prosper and grow & in producing events with impact.

11/11/2025

Together, we honour the strength, courage, and sacrifice of those who have served to protect our freedom. We remember their legacy today and always. Lest We Forget.

10/17/2025

In a world where technology continues to evolve at lightning speed, one thing remains clear: real human connection still matters.

Online communities are essential, but nothing replaces the power of in-person experiences. Events that engage all five senses leave lasting impressions, ones that can’t be replicated on a screen.

As you plan your next member event, think beyond the agenda. Think about how it *feels*. Because when people connect in real life, they don’t just remember the moment, they remember the community that made it possible.

In-person is not a trend: it’s a timeless strategy.

09/30/2025

Today we observe the National Day for Truth and Reconciliation. We honour Survivors of residential schools, remember the children who never returned home, and recognize the ongoing impacts on Indigenous communities across Canada. We reflect on our shared responsibility to listen, learn, and take meaningful action toward reconciliation.

09/25/2025

Don’t miss our first fall webinar with David Coletto, President of Abacus Data.

From Scarcity to Precarity: Understanding Today’s Public Mindset | October 8, 12:00pm EDT

This session explores the shift from a scarcity mindset, where people focus on getting and keeping limited resources, to a precarity mindset, defined by deep uncertainty, instability, and fear of loss. Drawing on new, ongoing research from Canada and the U.S., David shares insights and exclusive Abacus Data polling that challenge how leaders engage, advocate, and grow in this new era of public anxiety.

What you will gain:
- A clearer understanding of how shifting mindsets are reshaping expectations and trust
- Strategies to position your organization in uncertain times
- New approaches to communicating value and building loyalty

Don’t miss out and register today - link in bio.

09/19/2025

This fall, we are hosting two exclusive webinars with David Coletto, President of Abacus Data and one of Canada’s leading voices in public opinion research.

Webinar #1 – October 8
From Scarcity to Precarity: What This Shifting Public Mindset Means for You and Your Organization.

Join pollster David Coletto for an exclusive webinar exploring the shift from a scarcity mindset, where people focus on getting and keeping limited resources, to a precarity mindset, defined by deep uncertainty, instability, and fear of loss. Drawing on new, ongoing research from Canada and the U.S., David shares insights and exclusive Abacus Data polling that challenge how leaders engage, advocate, and grow in this new era of public anxiety.

Webinar #2 – November 10
Canadian Political Opinions: Where We Are and Where We Might Be Going.

David will provide a data-driven look at Canada’s evolving political environment, unpacking Abacus Data’s latest polling on trust, priorities, and vote intentions, and what this means for association advocacy and leadership. This webinar offers a clear-eyed look at the public mood and where the country may be headed next.

Both sessions will provide timely insights to help association professionals lead, engage, and adapt with confidence. Learn more & Register: Link in Bio

09/05/2025

What’s changing in digital marketing for associations? These 4 shifts are reshaping how we reach, engage, and grow with our members.

* SEO + AI: Write with intent. AI tools prioritize content that answers real member questions—think series, not standalones.

* LinkedIn Shift: Personal profiles now outperform company pages. Build your ambassador network and make content worth sharing.

* Instagram x Google: Instagram posts now show up in Google search results. Are you optimizing your captions and visuals with keywords your audience is actually searching for?

* Micro-Communities Matter: Niche, high-value spaces (Slack, LinkedIn groups) are driving deeper engagement.

Associations that stay agile and member-focused will lead the way.

09/03/2025

Our team at Managing Matters wrapped up the summer with a retreat focused on growth and impact. From exploring AI implementation to sharpening strategic thinking and strengthening our high-performance culture, we returned refreshed and energized.

A special shout-out to our Social Responsibility Committee, who also dedicated their efforts to raising funds and collecting supplies to support children heading back to school. With renewed focus and purpose, we’re ready to enter Fall motivated and prepared to finish the year strong!

07/03/2025

Surveys are one of the most effective ways to find out what your members really think, what they value, what’s working, and where there’s room to grow. But timing matters just as much as the questions you ask.

Here are a few proven approaches to keep the feedback loop strong:

- Quarterly pulse checks: Quick surveys to keep a finger on the pulse of member satisfaction and engagement.
- Annual deep dives: Gather in-depth feedback to guide your strategic planning, programming, and benefits.
- Post-event and program surveys: Capture timely insights while the experience is still fresh in members’ minds.
- New member surveys: Learn what new members expect and need early on to help improve retention.

The more consistently you ask, the more you’ll see what matters, leading to smarter decisions, stronger engagement, and programs your members want.

06/20/2025

Beyond Dues: Diversify Your Impact & Meet Member Needs in 2025

In 2025, thriving associations are doing more than collecting dues; they’re diversifying their impact, tailoring offerings to member needs, and maximizing income through innovative non-dues revenue strategies.

What’s working now:

*Sponsored webinars & branded content that educate and engage
*Merchandise
*Online learning: micro-courses, certifications, and member-exclusive content
*Member perks through affinity partnerships
*Sponsorship opportunities in newsletters, podcasts & hybrid events -
Job boards & Career centers

When associations align revenue with value-driven services, everyone wins.

06/13/2025

Keeping members is just as important as attracting them. Retention isn’t a one-time effort; it’s an ongoing strategy that builds loyalty, strengthens community, and drives long-term growth.

These actionable retention strategies can start being used by your association today to boost renewals and deepen engagement:

Personalize the member journey
Build community and connection
Communicate ROI clearly
Keep members engaged year-round

When members feel seen, valued, and supported, they stay.

Swipe through the carousel for all the tips. Need help developing or refining your retention strategy? Let’s talk!

06/06/2025

Data talks.

Associations have access to an incredible depth of insight about their members, but too often it is overlooked. In today’s landscape of shifting member expectations and demand for personalized experiences, your data isn’t just a resource, it’s your ROADMAP.

Here’s how to maximize your data to better serve your members and tailor your programming for real impact:

Map the Member Journey:
Start by tracking how members engage, from joining to attending events, opening emails, or logging into portals. These touchpoints reveal what matters most and where friction exists.

Segment With Purpose:
Not all members are the same. Use demographic, behavioral, or interest-based data to create meaningful segments. Then tailor communications, benefits, and programming to each group’s needs.

Use Surveys (but go deeper):
Surveys are useful, but don’t stop there. Combine feedback with actual engagement metrics to identify blind spots and validate members.

Test and Optimize:
Use data to test new formats, topics, or delivery styles. What sessions get the highest repeat attendance? What emails drive the most clicks? These insights should guide future investments.

Share the Wins:
Let members know how their data shapes decisions. Transparency builds trust—and reminds them that their voice truly matters.

Your data is a clear roadmap that drives smarter decisions, deepens member engagement, and future-proofs your association.

05/27/2025

Looking to reduce costs, maximize your association’s impact, and reach broader audiences? You might want to consider a partnership with another non-profit, association, or organization.

With inflation, tariffs, and global uncertainty continuing to affect operations, strategic partnerships can be a cost-effective, value-driven way to grow sustainably and stay ahead of the curve. But, before you sign on the dotted line, here are 5 things to consider:

1. Mission Alignment
Do your core values and long-term goals align? A partnership only works when you’re both moving in the same direction.

2. Clear Objectives
Set shared goals and success metrics early. Define who does what and when—this avoids confusion and keeps the collaboration on track.

3. Resource Transparency
Be honest about what your organization can contribute: time, budget, tools, or team capacity. Clarity up front prevents issues down the line.

4. Consistent Communication
Keep the lines open. Regular check-ins and collaborative planning are essential for smooth ex*****on.

5. Flexibility & Evaluation
Great partnerships grow over time. Track progress, welcome feedback, and be willing to pivot as needed.

When done right, partnerships don’t just extend your reach, they deepen your impact.

Address

411 Richmond Street East
Toronto, ON
M5S2J2

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+14169443183

Website

http://managingmatters.com/

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