06/21/2026
Well, I guess it’s time to make it official!
After a lot of thought, I’ve decided to sell Aspen & Sage, and ownership will officially change hands at the end of June.
First things first—Aspen & Sage is not closing. In fact, the boutique is doing really well, and I’m incredibly proud of what it has grown into over the years.
The truth is, life just looks a lot different than it did when I opened the doors. Between my full-time job, family, volleyball, cheer, community commitments, and two girls who seem to get busier every year, I’ve reached a point where there simply aren’t enough hours in the day. Aspen & Sage has been a labour of love, but it deserves someone who can give it the time and energy it needs to continue growing.
What started as a little dream became something I never could have imagined. I’ve had the privilege of helping hundreds of brides and graduates celebrate some of the biggest moments of their lives, and I’ve met so many amazing people along the way. Some of you became repeat customers, some became friends, and all of you played a part in making Aspen & Sage what it is today.
Making the decision to sell wasn’t easy, but finding the right person made it so much easier. I truly believe the boutique is in great hands, and I’m excited to see what the next chapter looks like.
From the bottom of my heart, thank you for your support over the years. Whether you purchased a dress, sent someone my way, liked a post, or simply cheered me on, I appreciate it more than you know.
I’ll be introducing the new owner very soon, and I can’t wait for you to meet her.
Thank you for being part of this journey. ❤️
Jennelle