08/06/2025
Present Design (photo 1) —> Past Design (photos 2 + 3)
The first photo is the most recent wedding floral installation. The second two photos are some of our first.
And WOW past Brittany thought she was really doing something there (she really wasn’t 🥴).
Present me would say some pretty harsh stuff about past me’s designs. And rightfully so.
❌ Overstuffing mason jars because more is obviously better (spoiler, it’s not).
❌ Shapeless design because I hadn’t yet learned the math and angles of proper floral design.
❌ Not enough focal flowers on a greenery heavy install because I used the budget elsewhere and ended up not having what I needed to do the arch the way I had actually envisioned it (clients loved the flowers, but that’s not the point).
Goodness, the lessons I’ve learned.
I learned how to wire spray roses and ranunculus so the heads don’t pop off boutonnieres.
I learned how to arrange large focals and spikes so that they don’t look like deer anymore (you see it, right?)
I learned how to properly cost wedding work so that arbour florals don’t look sparse (straight to flower jail for this one.)
Because you deserved better.
Because I deserved better.
Because the flowers deserve better.
Calls for improvements to industry expectation aren’t an attack. They’re an invitation: to florists, farmer-florists, and to anyone wanting to find their footing in the industry; learn the craft and keep pushing yourself because 3, 5, 10 years later, your skill should be improving.
And if you’re in the industry and read that and see it as a personal attack - that I’m calling you out specifically, that’s on you. My floral manifestos are about me: where I’ve started and where I’m going and how our standards can and should be changing — how our clienteles’ standards can and *should* be changing.
Regardless of whether you follow from our immediate community, as fellow designers/flower farmers, or from our flower farm’s Youtube community, I want you to know I’m not going to sugar-coat industry expectations so feelings don’t get hurt.
Because I’ve been the bad designer. And I wish someone had told me.