07/14/2026
FOR IMMEDIATE RELEASE Edmonton DJ to Perform for 24 Straight Hours at KDays in Support of Alberta Dreams
Sean Lamb aims to raise $10,000 for Alberta Dreams while providing the soundtrack to a 72-hour charity soccer marathon inside the Edmonton EXPO Centre during KDays.
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What started as a bold idea has become an extraordinary challenge. Edmonton DJ Sean Lamb is preparing to stay behind the decks for 24 consecutive hoursβall to raise $10,000 for Alberta Dreams during KDays.
From 5:00 p.m. on Monday, July 20, until 5:00 p.m. on Tuesday, July 21, Sean will perform a continuous live DJ set inside the Edmonton EXPO Centre Arena as part of the 72-Hour Charity Soccer Marathon, a one-of-a-kind community fundraiser taking place during KDays from July 20β23, 2026.
The event will kick off at 5:00 p.m. on July 20, with participants taking to the field for a 72-hour continuous soccer match that will be livestreamed for audiences around the world. Throughout the marathon, a lineup of talented DJs will keep the energy high, with Sean Lamb taking on the event's most ambitious musical challenge by performing for 24 hours without stopping.
