06/02/2026
The most underrated flower care advice I give every single customer. 🌸
Keep your flowers away from direct sunlight.
I know. It feels counterintuitive. They are flowers. Surely they want the sun.
But cut flowers are not the same as growing flowers. Direct sunlight heats the water, speeds up bacteria growth, and wilts your blooms in half the time. The number of times I have heard 'my flowers died so fast' and then learned they were sitting in a sunny window, it genuinely breaks my florist heart a little.
Find the coolest spot in your home. Away from the window. Away from the heat vent. Away from the fruit bowl. That is where your flowers will last the longest.