07/20/2026
For “The Art of Becoming: Centretown X Art Battle” fundraiser, we designed and produced an outdoor poetic sanctuary to complement the live art battle inside, bringing a powerful poetry book to life. 🎨✍️
With a calm atmosphere in mind, we worked with the client to design 2 pathways for guests to experience this immersive activation. The Solo Escape allowed attendees to unwind through poetry playlists on cozy floor lounges with noise-canceling headphones. The Guided Journey was a sequential experience that began with a quick quiz to match guests to a poem, led them into deliberately designed booths for isolated listening, moved them to a peaceful reading lounge to read said poem, and finished with an intimate 1-on-1 reading from a tarot reader. 🎧✨
By managing the design, navigating the challenges of weather, and programming all the audio tech, we kept the experience seamless and the vibe calm.
📸 Sarah Bradley
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