10/01/2026
This season taught me a lot.
I also learned that my version of āenoughā is probably a little unreasonable. š
Because in my head, I can always do one more thing.
One more check-in.
One more detail.
One more favour.
One more hour.
And yes, I learned that I physically CAN work a 15-hour day.
Congratulations to me.
That does not mean I should build my business around doing that every weekend.
This season taught me that giving an incredible level of service does not require me to constantly move the finish line on myself.
My clients should feel like I thought of everything.
I do not need to feel like I personally did everything.
Which brings me to one of the biggest reminders of the season:
Truly Fitz is absolutely not a one-woman show.
My staff is the reason I can step away to deal with something unexpected and come back to find the timeline still moving like nothing happened.
They are the backbone of this business, full stop.
I also learned to write. EVERYTHING. down.
If someone says it, I write it down.
If I think Iāll remember it, I write it down.
If it feels painfully obvious, I still write it down.
Wedding days have humbled me enough times to know that my brain is not a filing cabinet.
This season gave me a much clearer picture of what I want Truly Fitz to look like next year, five years from now, and even ten years from now.
A strong team.
Impeccable systems.
Everything being intentional.
The same slightly obsessive attention to detail.
Iām not interested in doing less.
Iām interested in building a business that lets us do it incredibly.
And that might be the biggest lesson this season gave me.
šø Edmonton Wedding Photographer