04/10/2018
***GET TO KNOW SAMMI***
Sammi’s career spans almost 20 years with experience (over 10 years in the Lash industry) in a salon setting, team member on runway teams for Liza Smith and Marian Newman, doing trade show demos, Brand Ambassador and Educator, competition judge, leading designer concepts for photo shoots, published in several industry and fashion magazines giving tutorials and business advice and is a regular on the competition circuit on a global scale. She also placed in the top 18 of NAILS Magazines 2015 competition, Next Top Nail Artist and reached Top 8 in 2018’s season. She now owns a salon in Dawson Creek which is the home of her Independent Training Academy.
In 2012, Sammi won herself a place on the Liza Smith Runway Team. She tended the nails of some of the worlds most famous super models, as an assistant, at shows including Aminaka Wilmont, Julian McDonald, The London Fashion Council and Tom Ford, it was here that she developed a passion for Runway nails. In September 2013, Sammi and her family relocated to Western Canada. She found the nail scene very different from what she was used to and instantly began to brainstorm ways to bring the Canadian Nail Community together. Sammi has completed work for OPI, Christian Louboutain, Splaq Apparel, Trippy Hippy, Gareth Pugh and Minx Nails with her design, featuring her cat (Reggie The Sphynx) being chosen from over 200 entries to be produced and sold globally. She has judged competitions which has given her the opportunity to give back to the Industry. She assisted Marian Newman for 2 seasons and worked on shows such as Antonio Berardi, Mary Katranzhou, Simone Rocha, Peter Pilotto Versus Vasace with sponsors including MAC Cosmetics and L'Oreal. Now she is bringing her experience, enthusiasm and network to Canada. She recognizes that there is a wealth of unseen talent in Canada and she wants to build and uplift her peers and, by extension, the industry as a whole.
She believes in uplifting her peers and enjoys being instrumental in helping students to craft long, knowledgable careers in their chosen fields. Pairing experience and eagerness to share with quality brands that have been vigorously tested and used by Sammi herself to make sure students have the best possible learning experience within the Industry.