Joy by Joelle

Joy by Joelle We're a wedding planning + event design company who produce one-of-a-kind moments for the bold and creative! Meet Joelle. Please, say hello!"

We're lucky enough to party for a living all around the world 🤘🏼 She is the proud owner of ‘Joy by Joelle’ based in Edmonton, AB. Joelle graduated with her degree in Business Management majoring in Business Economics from the University of Alberta Augustana Campus. In her first few years of university, she wanted to be everything! From a cake decorator, to financial advisor, to web designer, to bu

siness owner…the list seemed to go on and on. When Joelle caught herself creating lists, storing past wedding stationary, and taking screenshots of backdrops and centrepieces, her passion for events became clear. She absolutely loves event planning because of the level of sophistication and organization it requires to run any kind of successful event. Joelle fully delved into the event industry in order to grasp where her personality fit best where she was fortunate enough to have worked with the Edmonton Marathon, FaBLOOMosity, KH Events & Decor, and Big Valley Jamboree. Being involved in several multifaceted events has reinforced her strong organizational skills which sparked her passion of sharing in one of life’s most memorable moments–weddings. Joelle became a wedding planner because she enjoys making authentic connections with her clients. It is through these connections which allow her to master each couple’s vision and bring that vision to life. She is genuinely passionate about pushing the boundaries and challenging the norm when it comes to decor, venues, ceremony locations, and entertainment, but, above all…she love’s love. Allowing herself to be silently drawn by the strange pull of what she truly loved placed her perfectly under the hat of a wedding planner. "I became a WPICC Certified Wedding Coordinator and in January of 2016 I started 'Hitched by Joelle'. My creativity is my product which evokes emotion, creates a design, and sculpts a wedding into a work of art. Every couple I work with brings about new ideas which I embrace wholeheartedly because lets be honest, who loves doing the same thing twice? Working with these couples, hearing their story and commitment to one another and then translating that into an experience is what makes my job so fulfilling. The uniqueness in each couples day and the level of joy it creates is what I live for. I feel so blessed to be continually inspired by love and look forward to the opportunity of working with you and your fiancé on creating an event so special the memories will last a lifetime.

A ceremony photo that I've been dying to have over the last couple of years and it couldn't have been better with those ...
07/30/2025

A ceremony photo that I've been dying to have over the last couple of years and it couldn't have been better with those adorable scalloped edge umbrellas that we had!

Fun fact: we took things to a whole new level and actually used a drone to make sure all of the chairs were perfectly straight in order to nail this arial shot. My OCD was wildy enthusiastic 🤩

Planning + Design:
Photographer:
Rentals:
Florals:

The list is in ya'll 📋The top 10 things that our couples are continually ditching these days (we're basically giving you...
07/28/2025

The list is in ya'll 📋

The top 10 things that our couples are continually ditching these days (we're basically giving you all the right of passage to do the same if it feels right!).

1. Having a bouquet or garter toss!
2. Walking down the aisle with parents.
3. Getting ready alone/without your partner on the morning of.
4. A traditional head table setup in the reception.
5. Seeing each other for the first time at the ceremony.
6. Having all white or ivory vibe weddings.
7. Gendered wedding parties.
8. Not taking photos in sh*tty weather!
9. This one's obvious--receiving lines!
10. Matching wedding party dresses and/or suits.

After over 10 years of being a wedding planner, it's been fun to watch how certain traditions crumble into the dust and which ones stick. Did I miss any? What ones are you kissing goodbye?? 💋✌🏼

Photographer: @‌lily.laidlaw.photography
Videographer: @‌foreverfilms.weddings
Venue: @‌sparrowlane.events
Rentals: @‌specialeventrentals
Florals: @‌corychristopher
HMUA: @‌blackpinproject
Wedding Boutique: @‌novellebridal
Dress Designer: @‌enzoani
Menswear: @‌rw_co
Caterer: @‌culinafamily
DJ: @‌happylifedjs
#

Friends—I need your help today!When I show up here on the 'gram, I’m sharing whatever’s on my mind—whether it’s a weddin...
07/25/2025

Friends—I need your help today!

When I show up here on the 'gram, I’m sharing whatever’s on my mind—whether it’s a wedding install, a DIY project, or a life update.

Now I need/want to hear from you 🙌🏼

What would you love to see more of? What are you curious about? Weddings? Creative projects? How I plan my couples weddings? Something totally different?

Drop your thoughts below or send me a DM—I’m dying to hear about the kind of content ya’ll like to snack on! 💬👇🏼

Planning + Design:
Photographer: @‌nikkicollettephoto
Venue: Fairmont Banff Springs
Rentals: @‌mountaineventrentals
Florals: @‌flowerartistry
Hair + Makeup: @‌bellamorebeauty
Wedding Boutique: @‌thewhitegalleryyeg
Dress Designer: @‌lissimonbridal
Phone Guestbook: @‌confetticall
Menswear: @‌harryroseninc
Caterer: @‌fairmontbanff
DJ: @‌djkwake
Ceremony Musician: @‌harpangelharpist
Bartenders: @‌fairmontbanff
Cake Designer: @‌kakebydarci

Who's the blush-haired girl you keep seeing in your feed? It’s me, Joelle! Affectionately known as Joe, Jo Jo, J-Money, ...
07/21/2025

Who's the blush-haired girl you keep seeing in your feed?

It’s me, Joelle! Affectionately known as Joe, Jo Jo, J-Money, Lainey or Joelly—depending on who's on the other line 😉 ChatGPT did a “Q & A get to know Joelle session” and here’s what went down:

If your life were a Pinterest board, what would it be titled: "Delulu but Make it Productive" 😌

What item in your tool kit are you irrationally attached to: My mini snips! They're in my f***y pack or my pocket! ALWAYS!

What’s the weirdest but "most you" color combo you’re obsessed with right now: Cherry red and baby blue 🍒 🧊

What’s something totally unexpected in your camera roll right now: A new red wine (Naoussa Xinomavro), a FaceTime screenshot of my dad's "morning hair", and an HVAC manifold gauge. So f*kn random right 🤷🏼‍♀️

If your planner brain had a love language, what would it be: Auto adjusting decor lists and rental contracts, and unloading my truck out/reorganizing my kit every Sunday morning!

One thing that never fails to make you laugh during wedding season: How groomsmen forget something for their wedding day 'fit...every damn time! 😂🤦🏼‍♀️

One tiny thing that instantly boosts your mood: Turning on all the Saje diffusers in my house 🧘🏼‍♀️

An unpopular opinion that you’ll defend to the grave: That Cheetos Puffs taste better when you put them in the freezer. FACTS.

Name the movie you can quote in your sleep: The Heat 👮🏼

Oh, and I guess one more...what is one thing you think you'll be forever obsessed with: Wallpaper! Thanks for snapping this cool pic of me in front of some hella rad wallpaper!!

I’m off to spend some much-needed time with the fam jam and will be back Monday! Don’t worry—I’ll be soaking up all the ...
07/16/2025

I’m off to spend some much-needed time with the fam jam and will be back Monday! Don’t worry—I’ll be soaking up all the sun, sipping all the beachy morning coffees, and pretending I don’t have a single email in the world 😉✌🏼

Photographer:

Betcha didn't know a wedding dinner could look sexy and make ya feel a type of way, now did you?! At this wedding, the f...
07/14/2025

Betcha didn't know a wedding dinner could look sexy and make ya feel a type of way, now did you?! At this wedding, the food was just as stunning as the wedding design itself. Shout out to for bringing their A game to the table 🍽️

Caterer:
Design + Florals:
Rentals: + .ca

Just imagine my reaction when Kelly says “...well my favourite colour is lilac purple” and then Gabriel saying “and mine...
07/11/2025

Just imagine my reaction when Kelly says “...well my favourite colour is lilac purple” and then Gabriel saying “and mine is Argentinian blue.” FULL STOP and FULL SEND.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Kelly wanted something airy and whimsical yet soft. With a smaller guest list and a long rectangular shaped tent I said “I know ombré might have been soooo 2010 BUT...what if we made it elegant, modern and reeeeeally cool?!”
⠀⠀⠀⠀⠀⠀⠀⠀⠀
She jumped in head first with me and I created this full ombré effect for her reception design and am (still) completely floored with how the the design came alive. Swipe to see this pretty backyard tent wedding 🌸

The little things lately that feel like big things 💛 - Cracking open the deck door in the morning and letting that fresh...
07/09/2025

The little things lately that feel like big things 💛

- Cracking open the deck door in the morning and letting that fresh air sweep through the house 🌿

- Seeing 2026 + 2027 inquiries land in my inbox 💞

- Knowing a 4-day family camping trip is right around the corner ☀️

- Unwinding after long office days by watering my flowers and getting a little dirt therapy 🌸

- Getting to go wedding dress shopping with my sister while she’s home 👰🏼‍♀️✨

It’s the soft, grounding stuff that really hits different lately 🫶🏼

Photographer:

Today's sermon is simple...resist the urge to all the above! Which number should the volume hit level 10 on peeps?!     ...
07/08/2025

Today's sermon is simple...resist the urge to all the above!

Which number should the volume hit level 10 on peeps?!

Address

Edmonton, AB
T6M0K5

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+17806798336

Alerts

Be the first to know and let us send you an email when Joy by Joelle posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share