Joy by Joelle

Joy by Joelle We're a wedding planning + event design company who produce one-of-a-kind moments for the bold and creative! Meet Joelle. Please, say hello!"

We're lucky enough to party for a living all around the world 🤘🏼 She is the proud owner of ‘Joy by Joelle’ based in Edmonton, AB. Joelle graduated with her degree in Business Management majoring in Business Economics from the University of Alberta Augustana Campus. In her first few years of university, she wanted to be everything! From a cake decorator, to financial advisor, to web designer, to bu

siness owner…the list seemed to go on and on. When Joelle caught herself creating lists, storing past wedding stationary, and taking screenshots of backdrops and centrepieces, her passion for events became clear. She absolutely loves event planning because of the level of sophistication and organization it requires to run any kind of successful event. Joelle fully delved into the event industry in order to grasp where her personality fit best where she was fortunate enough to have worked with the Edmonton Marathon, FaBLOOMosity, KH Events & Decor, and Big Valley Jamboree. Being involved in several multifaceted events has reinforced her strong organizational skills which sparked her passion of sharing in one of life’s most memorable moments–weddings. Joelle became a wedding planner because she enjoys making authentic connections with her clients. It is through these connections which allow her to master each couple’s vision and bring that vision to life. She is genuinely passionate about pushing the boundaries and challenging the norm when it comes to decor, venues, ceremony locations, and entertainment, but, above all…she love’s love. Allowing herself to be silently drawn by the strange pull of what she truly loved placed her perfectly under the hat of a wedding planner. "I became a WPICC Certified Wedding Coordinator and in January of 2016 I started 'Hitched by Joelle'. My creativity is my product which evokes emotion, creates a design, and sculpts a wedding into a work of art. Every couple I work with brings about new ideas which I embrace wholeheartedly because lets be honest, who loves doing the same thing twice? Working with these couples, hearing their story and commitment to one another and then translating that into an experience is what makes my job so fulfilling. The uniqueness in each couples day and the level of joy it creates is what I live for. I feel so blessed to be continually inspired by love and look forward to the opportunity of working with you and your fiancé on creating an event so special the memories will last a lifetime.

We're all waiting for Spring to stick her landing and I'm no weather-woman but...she's here to stay as of this week🌷 And...
04/29/2026

We're all waiting for Spring to stick her landing and I'm no weather-woman but...she's here to stay as of this week🌷 And I'm kicking it off with Rebecca + Kody's ceremony that has the ultimate spring vibes.

Que the sunshine, being outside and in our yards, the birds singing, patio season and everything we love about Spring! ☀️

Photographer: @‌ashmacleanphoto
Venue:
Rentals: @‌specialeventrentals
Florals: @‌calyxfloraldesign
HMUA: @‌blackpinproject
Caterer: @‌naksbistroandcatering
DJ: @‌revolutionentertainmentcompany
Bartenders: @‌perfectpourbartendingyeg
Cake Designer: @‌wildrosecakes

04/27/2026

The Mercedes-Benz Edmonton West dealership underwent a $7M renovation and when we connected with their team about hosting a grand reopening experience, they wanted something that made a splash, that would show their customers how much they appreciate them and be able to show off their new digs.

Their customers don’t just expect excellence—they live it. So we designed an event that matched that reality. What a way to celebrate and congratulations to the on your incredible new space👏🏼

We did the $150K budget breakdown, now it’s time for part ✌🏼 of this lil’ mini series! If I was a bride again, here’s a ...
01/30/2026

We did the $150K budget breakdown, now it’s time for part ✌🏼 of this lil’ mini series! If I was a bride again, here’s a glimpse at how I’d spend my $80K budget with a guest list of 125 💁🏼‍♀️

   

her in the morning | the afternoon | at night Photographer: .coDress: Wedding Boutique: Venue:
01/29/2026

her in the morning | the afternoon | at night

Photographer: .co
Dress:
Wedding Boutique:
Venue:

Alright here we go ya’ll—you asked, I answered! 🙌🏼Here’s Part 1 of the two part series on how I would spend/allocate a $...
01/28/2026

Alright here we go ya’ll—you asked, I answered! 🙌🏼
Here’s Part 1 of the two part series on how I would spend/allocate a $150K budget if it were my own wedding. I know for a fact there will be a ton of questions (hmu in the comments 💁🏼‍♀️) about this ☺️ Wxcited to hear what you think!

This would be one helluva party I tell ya!

A week from today I’ll be getting on stage at the  conference! 🎙️ I get to talk about my favourite thing about my job wh...
01/26/2026

A week from today I’ll be getting on stage at the conference! 🎙️

I get to talk about my favourite thing about my job which is being CREATIVE. If I had a dime for every time I’ve heard “I don’t have a creative bone in my body…” 😉

It will be so fun to dive into the myths around creativity, shed some light on how I get creative and how it translates into the event industry 🙌🏼

Who will I see this year??

12/28/2025

36 🎈🎂

12/23/2025

Being iced in for the majority of this past week and a bit, it feels fitting to throw an ice sculpture luge into the mix today! 🧊 Cheers to all of you finishing up work and settling in for the holidays 🎄🍸🎅🏼

The room detail photos from last week’s Whoville Christmas party are in!! 🎄🍬 You can’t even imagine how much fun I had p...
12/20/2025

The room detail photos from last week’s Whoville Christmas party are in!! 🎄🍬 You can’t even imagine how much fun I had pulling this all together for my client—twas’ off the CHARTS!

Bespoke Whoville menu’s from , epic Whoville tree centrepieces from , a custom coloured stage from and juicy decor and rentals from . Couldn’t have done it without this team!

Photos: .rose
Venue:
Decor + Rentals:
Whoville Trees:
Whoville House Menu’s:
Stage Wrap:
DJ & Lighting:
Photo Booth: .ca

Kelly gave me the best gut laugh I've had in a long time a few weeks ago 😂She sent me a text after  had sent her + Gabri...
11/21/2025

Kelly gave me the best gut laugh I've had in a long time a few weeks ago 😂

She sent me a text after had sent her + Gabriel their finished wedding photo gallery. Go ahead and swipe to the third photo and then insert me HOWLING laughing! Her reaction is what I worked 11 months for---it was EVERYTHING!! You know you nailed it when 👆🏼😉

Photographer: @‌carissamariephotography_
Videographer:
Rentals:
Florals:
HMUA:
Wedding Boutique:
Caterer:
DJ:
Ceremony Musician: .ca
Bartenders:
Stationery Designer:
Gelato Cart:

Address

Edmonton, AB
T6M0K5

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+17806798336

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