Joy by Joelle

Joy by Joelle We're a wedding planning + event design company who produce one-of-a-kind moments for the bold and creative! Meet Joelle. Please, say hello!"

We're lucky enough to party for a living all around the world 🤘🏼 She is the proud owner of ‘Joy by Joelle’ based in Edmonton, AB. Joelle graduated with her degree in Business Management majoring in Business Economics from the University of Alberta Augustana Campus. In her first few years of university, she wanted to be everything! From a cake decorator, to financial advisor, to web designer, to bu

siness owner…the list seemed to go on and on. When Joelle caught herself creating lists, storing past wedding stationary, and taking screenshots of backdrops and centrepieces, her passion for events became clear. She absolutely loves event planning because of the level of sophistication and organization it requires to run any kind of successful event. Joelle fully delved into the event industry in order to grasp where her personality fit best where she was fortunate enough to have worked with the Edmonton Marathon, FaBLOOMosity, KH Events & Decor, and Big Valley Jamboree. Being involved in several multifaceted events has reinforced her strong organizational skills which sparked her passion of sharing in one of life’s most memorable moments–weddings. Joelle became a wedding planner because she enjoys making authentic connections with her clients. It is through these connections which allow her to master each couple’s vision and bring that vision to life. She is genuinely passionate about pushing the boundaries and challenging the norm when it comes to decor, venues, ceremony locations, and entertainment, but, above all…she love’s love. Allowing herself to be silently drawn by the strange pull of what she truly loved placed her perfectly under the hat of a wedding planner. "I became a WPICC Certified Wedding Coordinator and in January of 2016 I started 'Hitched by Joelle'. My creativity is my product which evokes emotion, creates a design, and sculpts a wedding into a work of art. Every couple I work with brings about new ideas which I embrace wholeheartedly because lets be honest, who loves doing the same thing twice? Working with these couples, hearing their story and commitment to one another and then translating that into an experience is what makes my job so fulfilling. The uniqueness in each couples day and the level of joy it creates is what I live for. I feel so blessed to be continually inspired by love and look forward to the opportunity of working with you and your fiancé on creating an event so special the memories will last a lifetime.

The next two weeks are flat out producing 3 of our biggest weddings of the year in two weekends 🤘🏼 I’m ready, I’m STOKED...
06/19/2025

The next two weeks are flat out producing 3 of our biggest weddings of the year in two weekends 🤘🏼 I’m ready, I’m STOKED, I’ve got 3 of the coolest couples and I can’t wait to see years worth of planning all fall into place to for them.

Come along for the ride in my stories and you’ll see all the work that goes into producing the full scale of these types of weddings. You’re gonna love them, pinky promise 😊️

06/09/2025
Well, the first wedding of the season is under wraps and it couldn’t have gone any better 🙏🏼 Rebecca + Kody are off on t...
06/02/2025

Well, the first wedding of the season is under wraps and it couldn’t have gone any better 🙏🏼 Rebecca + Kody are off on their honeymoon and I’m tidying my kit, cleaning out the truck, and resetting my house for the week so I can settle back into my office and get into prepping for our next set of weddings coming up mid June!

Happy Monday everyone 🫶🏼

Planning + Dedign:
Photographer: .rose
Florals:
Venue:
Rentals:
Stationery:

Took a trip down memory lane and was going through my "wedding keepsake box" and was looking at all of our wedding stati...
05/12/2025

Took a trip down memory lane and was going through my "wedding keepsake box" and was looking at all of our wedding stationery that created for Cam and I 🫶🏼

I am still in love with everything you crafted Cheri. It's so special and still feels so us 🤍

Stationery Designer:

I spent the weekend out at the cabin and am back home jumping into my office for a quick work week here! I’m heading to ...
05/06/2025

I spent the weekend out at the cabin and am back home jumping into my office for a quick work week here! I’m heading to Canmore on Thursday to speak to all the photographer attendees at the workshop about what it's like for photographers to work with a wedding planner at a clients wedding!

I’m pumped for this convo because things can be so different (in a really good way!) compared to them working a wedding without one. We’re talking everything from the best ways to communicate with a planner team on-site, to how photographers can leverage the hell out of their work—because spoiler alert: we use their photos as marketing every single day (!!). And ngl, reallllllll excited to see those beauty mountains too 😉

Have a great week everyone!

Photographer: @‌hunterashleyphoto
Videographer: @‌ktrenamanphotography
Venue @‌sparrowlane.events
Florals: @‌petalforyourthoughts
Hair: @‌melanieheilmanhair + @‌studioxobybrit
Makeup:

05/01/2025
"It all just went by so fast!" 💨This is what our couples say and we couldn't agree with them more! And we can't even beg...
04/25/2025

"It all just went by so fast!" 💨

This is what our couples say and we couldn't agree with them more! And we can't even begin to imagine how much more intense it would feel if they didn't have us with them on their wedding day--ooof!

If we could slow down Father Time for a couples wedding we ABSOLUTELY WOULD, but alas, we can not. BUT! There are a few ways that we work with our couples to make every moment count which are:

🕰️ Curating a timeline that has an "eezy breezy" feel to it versus "a kid with a crayon" kind of vibe. It helps give structure to the day and lets us figure out where the little pockets of time exist so that we can send couples on their way to have a few moments alone together!

🕰️ When our couples list of things to do become lengthy, we say "pick your top 3" and roll from there. We love fun trends, family wedding traditions and all the photo moments but if they try and cram in too many, couples rob themselves of any chance they have to be present on their wedding day.

🕰️ If there's extra time in the timeline, leave it be! We've seen it where there's an extra hour free and though the impulse would be to designate it for something...sometimes it's better left as simply "free time" for the couple. What a concept right?!

I got to build out this adorable seating chart concept for Gabi + Karson's wedding last summer at the . "May our love bl...
04/21/2025

I got to build out this adorable seating chart concept for Gabi + Karson's wedding last summer at the . "May our love bloom forever" 🌷Seating charts are always so great to play with design wise tailoring them to overall look and feel of the wedding and guests absolutely love interacting with them!

Photographer: @‌rebeccafrank.co
Venue:
Florals:

Address

Edmonton, AB
T6M0K5

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+17806798336

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