Connected Creative

Connected Creative Connected Creative is a full-service marketing agency based in Edmonton, Alberta.

Your competitors have a plan. Do you? 👀📈There are a multitude of reasons why creating a marketing plan is crucial for th...
12/11/2025

Your competitors have a plan. Do you? 👀📈

There are a multitude of reasons why creating a marketing plan is crucial for the success of your business. In short, your marketing plan is the blueprint containing your marketing strategies, costs, and expected results. It helps you to focus on your targets so that you can improve your revenue and performance. No plan = chaos! 🫨

1. Creating Measurable Business Goals: Without a clear target, you can’t implement strategies to achieve your business goals. Define your goals and how you can work towards reaching them.

2. Sticking With Your Budget: Your budget is imperative in spending your money on effective strategies that yield the best results, rather than throwing money at activities that don’t work!

3. Analyze Your Competition: Knowing your competitors strengths and weaknesses can provide you with an advantage in setting yourself apart. Ask yourself, why should a customer choose your business and not your competitors?

4. Identifies Your Target Audience: Who are you selling to? Establish your niche and identify how you can effectively appeal to those customer demographics.

5. Improves Branding Consistency: Regardless of the size of your team, a marketing plan ensures everyone is on the same page when it comes to achieving your business goals and communicating your brand in a consistent, recognizable way across every channel.

Want to get started but don’t know where to begin? Book a complimentary consultation with us!

Marketing Plans | Alberta Marketing Agency | Business Tips | Small Business | Edmonton

Spotify Wrapped, but with a Connected Creative spin ✨Who else looks forward to their Spotify Wrapped results every year?...
12/09/2025

Spotify Wrapped, but with a Connected Creative spin ✨

Who else looks forward to their Spotify Wrapped results every year? 🙋‍♀️

It’s time to get creative! What’s something that would show up on your 2025 Business Wrapped? Leave it in the comments! 💬

Many business owners don’t know how much of their budget they should be allocating to marketing. If you’re feeling overw...
12/03/2025

Many business owners don’t know how much of their budget they should be allocating to marketing.

If you’re feeling overwhelmed and unsure where to start, have no fear. That’s what we’re here for!

First, ensure you’ve established your brand. Building a brand isn’t just for the big companies! It’s your foundation and your identity, regardless of your business size or industry. It’s your first impression and conveys credibility.

Next, determine what kind of business you are. If you’re a mature and established business with consistent cash flow, you can likely spend a little less to continue maintaining your stance in the industry.

Startup and growth-mode businesses may have to spend more, especially for initial branding and further development. Focus on expansion and strategic growth.

B2B businesses can include service providers, consultants, and marketing (like us! 👋) while B2C likely encompasses most of your favourite small businesses selling directly to consumers. Think your local bakery, your go-to family-owned restaurant, or a local clothing store.

Keep in mind that this is a rough guide. Do your research before you dive in and make sure your marketing choices are effective. Better yet, let us do the heavy lifting!

Marketing For Small Businesses | Guide to Ad Spend | Advertising Tips

10/30/2025

Touch me again and you’ll find out exactly who I am…

Spoiler alert…just your friendly marketing girly 💻☕️💭

10/28/2025

When “professional communication” turns into “professional confusion.”😅✉️
Proofread like your career depends on it (because sometimes it does).

EmailFails | WorkHumour | Proofreading | Marketing Agency | Edmonton

We’re thrilled to share a peek at the visual direction for the 2026 International Women’s Day Women + Wealth Gala; a cel...
10/21/2025

We’re thrilled to share a peek at the visual direction for the 2026 International Women’s Day Women + Wealth Gala; a celebration of empowerment, elegance, and connection. This year’s moodboards draw inspiration from femininity, entrepreneurial spirit, and connection, setting the tone for an unforgettable evening in Edmonton (March 6) and Calgary (March 7)!✨

From concept to creation, the Connected Creative team has shaped the Gala’s signature aesthetic each year, from branding and visuals to social storytelling, while the other side of our business, Connected Events, brings the Gala to life with full-service event management. Together, we craft cohesive brand experiences that captivate audiences and elevate every moment. 🤝

Whether it’s a gala, launch, or campaign, we specialize in curating the visuals and messaging that make your brand feel as good as it looks.📣

Want to see how we can bring your event or brand to life? Let’s create something beautiful together.

Client Feature | Creative Direction | Event Design | Event Marketing | IWD 2026

10/17/2025

Come along with us for our team day at ✨

Team Day | Creative Connected | Content Creation | Edmonton | Marketing Agency

Some habits we can’t quit, and honestly, we don’t want to.🙈😂YEG | Connected Creative | Marketing | Edmonton | Content Cr...
10/10/2025

Some habits we can’t quit, and honestly, we don’t want to.🙈😂
YEG | Connected Creative | Marketing | Edmonton | Content Creation | Social Media

10/08/2025

Our fall is off to a busy start! We’ve been spending lots of time behind the lens, bringing our clients’ projects to life. Take a peek through our camera roll highlighting a few of our most recent shoots 👀 📸

YEG | Connected Creative | Marketing | Edmonton | Content Creation | Social Media

We recently launched a brand new website for our client, JV Driver Investments, that’s clean, modern, and built to grow ...
07/24/2025

We recently launched a brand new website for our client, JV Driver Investments, that’s clean, modern, and built to grow with them.

As their Outsourced In-House Marketing Team, we work with them on everything from email marketing to graphic design, making sure their brand stays sharp at every touchpoint.

👉 Take a look: jvdriverinvestments.com

Website Design | Creative Partner | Full-Service Marketing

The scroll is faster. Attention spans are shorter. And the platforms? Always evolving. Here’s your straight-to-the-point...
07/16/2025

The scroll is faster. Attention spans are shorter. And the platforms? Always evolving. Here’s your straight-to-the-point breakdown of what’s in (and what’s out) so far this year ⬇️:

WHAT’S IN:
✅ Short-form video – Still king. Reels, TikToks, & Shorts. Video gets 2x more engagement than any other content.
✅ UGC (User-Generated Content) – 84% of consumers say it impacts their buying decisions.
✅ AI-powered content + scheduling – Smarter, faster, and more streamlined. But with that said, do NOT make the mistake of losing your brand voice or the authenticity that keeps your audience connected.
✅ LinkedIn thought leadership – Organic reach is up, and 59% of B2B marketers call it their #1 platform.
✅ Interactive content – Polls, quizzes, and AMA’s engagement boosters that double session time.

WHAT’S OUT:
❌ “Perfect” curated feeds – Over-polished is over. Real wins. (Don’t misinterpret us here; we still think it’s important to stay brand-aligned, but in a more authentic and less curated way.)
❌ Generic brand-speak – If it sounds like everyone else, it’s invisible.
❌ Posting without strategy – Data > vibes.
❌ Hashtag stuffing – #20 . Platforms are smarter. Your strategy should be too. We also are noticing keywords as being MUCH more effective than hashtags.

What else would you add? 💡 Follow along to learn more.

Social Media | YEG Marketing | YEG Social | Social Media Tips

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Edmonton, AB

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+15873365836

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