12/03/2025
Many business owners don’t know how much of their budget they should be allocating to marketing.
If you’re feeling overwhelmed and unsure where to start, have no fear. That’s what we’re here for!
First, ensure you’ve established your brand. Building a brand isn’t just for the big companies! It’s your foundation and your identity, regardless of your business size or industry. It’s your first impression and conveys credibility.
Next, determine what kind of business you are. If you’re a mature and established business with consistent cash flow, you can likely spend a little less to continue maintaining your stance in the industry.
Startup and growth-mode businesses may have to spend more, especially for initial branding and further development. Focus on expansion and strategic growth.
B2B businesses can include service providers, consultants, and marketing (like us! 👋) while B2C likely encompasses most of your favourite small businesses selling directly to consumers. Think your local bakery, your go-to family-owned restaurant, or a local clothing store.
Keep in mind that this is a rough guide. Do your research before you dive in and make sure your marketing choices are effective. Better yet, let us do the heavy lifting!
Marketing For Small Businesses | Guide to Ad Spend | Advertising Tips
