08/01/2025
I didn’t wait for couples to find me, I went out and found them!
When I launched KJ and Co. in February 2012, I was full of motivation. Pretty bound and determined actually.
No worries of what people might think. No time to be embarrassed. Just ambition and willingness to put myself out there. (Just the right amount of delulu. 🙃)
I was working full time, commuting to different offices, bored to tears at my dayjob. When I got home, I’d very happily put in a second shift at my computer, while Dave was out most evenings coaching hockey.
Lots of research, getting to know venues and wedding vendors I hoped to work at one day. Constantly updating my website, blog and sales material. This helped with SEO, and couples and businesses started to find me.
Also, I was surrounded by mason jars. Vintage and rustic weddings were IT. My Etsy-loving self was all over it. 😍 Blogging about the trends I loved and hoarding small decor paid off. Helping catch attention of brides with the same style, and boosting my sales with rental, styling, and delivery fees.
Having worked special events since I was 14, I continued to freelance. This brought exposure to large scale decor installs, unique venues, and how seamless itineraries were important for events big and small.
All that hard work and layered marketing paid off and I grew my wedding business to full time in less than a year!
🖤
Do you remember these days? If you’ve been here since the first Etsy logo, and all those antiques, I appreciate you BIG TIME.
