01/09/2025
šØ What makes you stop in your tracks?
For my dog, Roxie, itās a garbage truck, a skateboard, or a school bus. For your audience? Itās scroll-stopping content.
Roxie could be fast asleep or strolling leisurely on a walk. But the second she hears or sees her "life-stopping moments"āa kid on a skateboard, a garbage truck rumbling by, or another dogāshe drops everything.
Every. Single. Time.
Thatās the kind of attention-grabbing magic you want your audience to feel when theyāre scrolling LinkedIn.
But here's the kicker: you only have 3 seconds to grab their attention.
So how do you stop the scroll?
3 Suggestions for Scroll-Stopping Content:
1. Vivid Visuals ā High-quality photos and videos that pop off the screen (blurry photos won't cut it).
2. Emotion-Driven Stories ā Share a moment that makes them feel somethingājoy, curiosity, or even nostalgia.
3. Clear Calls to Action ā Encourage interaction with direct questions or statements that invite a reaction.
Why does this matter?
š” Content with visuals is 94% more likely to be viewed than text-only content. (Source: HubSpot)
Your audience is busy. Your competition for their attention is fierce. If youāre not investing in professional, high-quality visuals, youāre leaving opportunities on the table.
Just like Roxie knows when to stop and stare, the right photo or video can make your audience pause, engage, and remember you.
What makes YOU stop scrolling? Share in the comments below!
šø Need help creating scroll-stopping visuals for your business? Letās connect.