03/09/2026
VIENNA. THREE DAYS. THREE ICONIC VENUES. ONE SEG TEAM.
In just over 24 hours, nearly 40 SEG professionals transformed more than 12 rooms at the amazing Hofburg Vienna Palace - each with its own identity, atmosphere and story.
The challenge: to create completely different thematic worlds while preserving the elegance and unmistakable spirit of one of Vienna’s most iconic landmarks.
A Viennese W**e Garden brought the atmosphere of the traditional Heuriger inside the palace. Two rooms became cosy Alpine lodges, another celebrated the legendary Viennese Kaffeehaus, while one of the grand halls remained devoted to timeless Viennese elegance, with sophisticated furniture, rich décor and classical music.
Different worlds. One palace. One night.
Behind it all: months of creative development and planning, followed by an intense 24-hour transformation.
From Sofia to Vienna, from concept and design to furniture, décor, logistics and production - one incredible team made it happen.
We Do Much More.
And this was only Day 1.
Next: Schönbrunn & Austria Center Vienna.
