31/07/2026
We’re looking back on an amazing Gentse Feesten edition with Peterman! To celebrate the launch of the brand-new Peterman x Bitter Lemon RTD, our team built a high-energy hub right on the Korenmarkt in Ghent.
Centered around two custom-built shuffleboards, our 6-person crew brought maximum energy every evening. From handing out flyers and ice-cold 5cl samples across the square to guiding fierce shuffleboard battles for exclusive merch, the stand was packed non-stop while driving direct sales to the surrounding bars.
A huge shoutout to our rockstar crew on site for making every single shift an absolute success. On to the next experience 🚀