Kostiantyn Zhytskyi / Psychology x Visuals

23/09/2025

Simple isn’t basic. Simple is knowing exactly what matters.

For 7CI group, an architectural firm designing spaces nationwide, we created portraits as clean as their blueprints. One light scheme. Pure black. Zero distractions.

The brief: Website portraits that speak confidence without saying a word.

The method: Strategic negative space—because architects understand that what you leave out is as powerful as what you include.

Every frame engineered to showcase the minds building tomorrow, today.

Swipe to see how less becomes luxury →

22/09/2025

20/09/2025

Monochrome isn’t the absence of color—it’s the presence of everything else.

For theHair Styling Showcase, we stripped away the obvious to reveal the extraordinary. Every curve, every texture, every shadow earned its place in frame.

This is hair as architecture. Style as sculpture. Vision without compromise.

19/08/2025

You don’t sell a coworking space with one perfect angle.

You show how it morphs: desks into breakout pods, a classroom into a keynote stage, circulation into networking.

My task was to make “multiple ways to use it”. What do you think, have I succeeded with the task?

17/08/2025

The worst interiors to shoot?
Brand-new, untouched ones.
No patina, no lived-in cues, no story—unless you write it.
Here preparation steps in, then improvisation kick in: sculpt light, borrow scale, stage function.

Empty rooms demand imagination, and that’s where craft shows.

14/08/2025

If you think interior photography is just about wide angles, you're missing the story.

My recent shoot at a Kyiv design atelier was a masterclass in capturing detail: the tactile richness of textiles, the subtle patterns of wallpaper, the curated chaos of styling accessories.

It's about revealing the professional eye behind every client consultation.

09/07/2025

Not only portraits. Some of you saw my website and know that for about 7 years I was also specialising on architectural photography. To some degree it was a good contrast and way to have time with my own thoughts and not shoot-n-running at a numerous events. As big as awesome they were, anyways.

11/06/2025

EN:

Behind every great shot is a great collaboration 📸
Looking at my work, I see not just photos and videos, but relationships built, problems solved, and creative challenges conquered together.

If we’ve worked together - whether on: 📷 Photography projects 🎬 Video productions
🎨 Design solutions 🤖 AI-powered content Or any creative challenge...
I want to hear YOUR version of our story.
What made it work? What surprised you? What would you change?
See the link in the first comment for a quick feedback form. Anonymous option available 🤫
Your insights help me grow and serve better.


UA:
За кожним гарним кадром стоїть гарна співпраця 📸
Дивлячись на свою роботу з Бельгії, я бачу не просто фото та відео, а побудовані стосунки, вирішені проблеми та творчі виклики, які ми подолали разом.
Тепер ваша черга бути оповідачем ✨
Якщо ми працювали разом - чи то були: 📷 Фотопроекти 🎬 Відеопродакшн
🎨 Дизайн-рішення 🤖 AI-контент Або будь-який творчий виклик...
Я хочу почути ВАШУ версію нашої історії.
Що спрацювало? Що вас здивувало? Що б ви змінили?
Посилання в першому коментарі для швидкої форми фідбеку. Є можливість анонімної відповіді 🤫
Ваші інсайти допомагають мені рости. Дякую заздалегідть!

12/11/2024

Live'n'learn

Ми в Genius відкриваємо всі наші професійні курси для українців до 9 грудня

20/04/2024