05/10/2026
Event Lounge welcomed nearly 250 industry professionals for RMB's "Oh Connection is on": an afternoon of inspiring talks, meaningful conversations and great connections.
Between talks on brand memory, marketing effectiveness, the creator economy and Gen Z, RMB unveiled its 5 strengths: Relevance, Collective, Emotion, Premium and Credibility. Massimo Papa, Interim CEO, and Bart De Pauw, CSO, then announced several upcoming projects, including the Human Academy, a stronger focus on women, Gen Z and 45+ audiences, new creator economy offers with Slice, and AI-assisted media planning.
Thank you to everyone who joined and made this afternoon so special! 🙌
📍 Event Lounge Brussels, a venue for galas, conferences and corporate events of up to 1,150 guests.