Citycubes

Creative brand activation agency with a focus on live experiences.

Creative pop-up brand activation agency with a focus on 4D experience.

02/06/2026

All about taste. 🤭

In this new episode of The Cubies, we’re putting one of our projects in the spotlight in a slightly different way: through the people on the ground, the behind-the-scenes moments and the energy that brings an activation to life.

This time, and .coumans take us along as they bring to the people, a brand-new ‘frietje’ created by , served with their delicious pepper sauce. 🍟

A bold new snack, a lot of flavour and the kind of activation that makes people stop, taste and smile. Different setting, different launch, same Cubies energy.

The Cubies is our way of showing the stories behind the projects we work on, not just the final result, but the faces, the vibe and the little moments that make it all happen.

A glimpse behind the scenes, the people on the ground, and the stories we help bring to life.

Together with 📹

29/05/2026

If you love the music, make it last. 🎶

At Hangar Open Air in Bois de la Cambre, we teamed up with AG Insurance to support the sound and the festivalgoers.

By handing out earplugs, we helped protect everyone’s hearing so they could enjoy the music safely, from the first beat to the last. 💚

And to complete the experience, we made sure the hosts looked the part with outfits that matched the energy of the event.

Supporter of the sound. Protector of the moment.

P.S. Keep an eye on us, because this is just the beginning! 👀

21/05/2026

Two inspiring days with , bringing their Future Menus Days to life. 🌍✨

An immersive experience where clients were invited to discover the latest emerging food trends and how UFS is responding to them on a global scale.

With five international chefs sharing their vision through engaging presentations and live cooking sessions, guests got a true taste of what’s shaping the future of the food world. 🧑‍🍳

To take things beyond theory, we hit the road for a curated trend tour across Antwerp, visiting three standout venues, each with a unique concept, product, and approach that perfectly reflect these evolving trends

A dynamic mix of inspiration, experience, and real-world insights.

16/05/2026

A fry with its own character. 🍟

Unilever Food Solutions was looking for a way to put the Knorr pepper sauce in the spotlight.

The result?
Den Johnny: fries topped with Knorr pepper sauce, mayo, ketchup, crispy fried onions and a cervela on top.

To bring the concept to life, we searched for the perfect face to match ‘Den Johnny’. And that’s how ‘Den Johnny’ was born: a real person, with a real name and a lot of character.

‘Den Johnny’ launched at Restofrit with a standout booth, mobility scooter and food truck.

Today, we’re rolling out the next steps of the communication campaign together with Twaalfde Man Media.

So... follow & on Instagram and TikTok!

A concept with flavour and personality.
Have you tasted it yet? The fries, we mean 😉

08/05/2026

Some projects are designed to blend in. This one was made to stand out. 🐈‍⬛

For Aveve, we had the pleasure of bringing a striking in-store stand for their new cat food brand, Cilou (part of their Aveve label range) to life.

With a clear ambition to catch the shopper’s eye, we translated the strong, playful branding by Dallas Antwerp into a physical experience that truly pops on the shop floor.

But what makes this project even more special is the way it came together. For production, we joined forces with Nestor, a unique partner that empowers 60+ and retired professionals by giving their craftsmanship a new stage. A collaboration that adds real meaning, especially fitting when you consider that many cat lovers belong to that same generation.

Design that connects. Stories that resonate. 🫶

30/04/2026

Episode 3 🎬

From Unpacked to a snowy setting in Wilrijk, two completely different worlds, one common ground: it’s all about experience.
jacobs.jj & were part of the launch of the brand new Samsung S26, while & brought the magic of a brand-new world to life for the travel industry, presented at in Wilrijk. A crazy suggestion from our part, but it worked perfectly.

Different settings, different launches, same Cubies energy.

A glimpse behind the scenes, the people on the ground, and the stories we help bring to life.

Together with 📹

27/03/2026

Disney Magic… but on the ski slope in Antwerp ❄️

For Disneyland®️ Paris, we had the pleasure of organizing an event celebrating the opening of Disney Adventure World, the reimagined second park, including the brand-new themed area World of Frozen.

To bring the magic to life, we invited several partners who work closely with Disneyland Paris to SnowWorld Antwerp.

Guests received a clear presentation on the new land to come and on the transformation of Walt Disney Studios Park into Disney Adventure World — fully themed, of course.

Afterwards, it was time for action and fun with tubing and skiing in the snow, followed by a delicious walking dinner.

Several side activities were also part of the experience, including a photobooth, and guests went home with a goodie bag.

A perfect blend of experience, information, and Disney Magic. ✨

17/03/2026

Episode 2 🎬

This time we’re stepping inside AP Hogeschool, SD Worx and HP. Different places, same CityCubes energy.

A quick look behind the scenes, real moments with the team and the spaces we helped bring to life.

Together with 📹

10/03/2026

“Sorry… but you really should try this croissant.” 🥐

When .agency approached us with an idea for a mysterious campaign for Lidl, we knew Antwerp and Brussels were about to get a little curious.

At Antwerp Central and Brussels Central Station, passersby suddenly encountered hosts handing out croissants… with no explanation. Just a few clues: “SORRY” shirts, a sign reading “1000x sorry”, and a simple message: “Sorry… scan the QR code.”

The croissants came in custom bags with a QR code, leading to a page revealing the secret behind the apology:
Lidl’s croissant had just been voted the best croissant, and they were sorry you hadn’t tasted it yet.

No logos. No branding. Just curiosity, croissants, and a mystery waiting to be solved.

We proudly handled the full production of the activation, while MMSY led the communication strategy and campaign concept.

Adres

Vekestraat 13
Antwerp
2000

Website

https://www.citycubes.be/

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