24/10/2023
Throwback Tuesday: today exactly 10 years ago Red Bull commissioned Playtime to organise the vernissage of the übercool Red Bull Canvas Cooler Project for which up-and-coming artists with different art styles where asked to change blank Red Bull coolers into works of art.
So cool to see that some of those 'unknown' artists back then are even more at the heart of (street)culture nowadays.
Red Bull Curates Canvas Cooler is an urban art project for which we teamed up a fine selection of contemporary and urban street artists from all over Belgium and from different artistic fields - writing, street art, illustration, ... with venues to create individual, functional pieces of art.
Every artist received one virgin white Red Bull cooler which they had to transform into art, the cooler literally became their canvas. Before going on display at the hottest bars, lounges and restaurants in Belgium, each cooler was exhibited in a gallery setting at unique locations in Brussels, Ghent and Antwerp.
The final edition took place in fashion walhalla FC70. There we transformed the showrooms into an art exposition.
Red Bull + art + fashion = win
