07/09/2026
What a weekend! And a great reminder of why we love what we do.
It kicked off with an incredible corporate event in collaboration with Groep Arthur and then seamlessly moved into something completely different: the World Cup 3-Cushion in Lier.
At the World Cup, and Kurt Ceulemans brought a whole new energy to a sport that is not traditionally associated with big entertainment. From the atmosphere around the tables to the interaction with the crowd, they showed that a world-class sporting event can be about much more than the competition itself.
It was about creating an experience, engaging the audience and adding a completely different dimension to one of the most prestigious 3-cushion events.
Once again, and Kurt proved that true innovators don't wait for permission to change the game. They see the opportunity, take the risk and stay several steps ahead.
Two different worlds in one weekend. One clear message: entertainment has no boundaries.