11/06/2026
This week I spent three hours with photographer Max Vicca during his mentoring kick-off.
Like many photographers, Max arrived with questions about growth, clients and opportunities.
He showed me a recent assignment he was incredibly proud of. Exactly the kind of work he wants more of.
And yet there was doubt.
What if it was just luck?
What if I can’t do this again?
What started as a conversation about clients and growth became a conversation about who he wants to be as a photographer. I’ve heard versions of these sentences hundreds of times over the years.
A little later, we were talking about identity, about direction and about the photographer he wants to become. I’ve seen this happen over and over again.
The biggest breakthroughs rarely happen because someone buys a new camera, rebuilds a website or posts more on social media. They happen when someone becomes clear about where they want to go and starts making decisions from that place. That’s often where the real work begins.
The biggest blind spot isn’t usually your photography.
It’s the gap between where you are today and the photographer you could become.
I’m curious:
What’s the biggest gap between where you are today and where you want to be as a photographer?
👇
If you’ve been thinking about working with me, my 1:1 mentoring programme is still available at the current rate until June 30. From July 1, the programme changes and the price increases because I’m adding extra live sessions.
Type MENTOR in the comments or send me a DM and I’ll send you all the information. You can also book a free call with me. No pressure, no sales pitch, no pushing you in any direction. Just an honest conversation to see where you are today, where you’d like to go, and whether I’m the right person to help you get there.