07/06/2016
The event industry is a rapidly growing segment of virtually every sector of society. Events are part of public, not-for-profit, charitable, private and corporate sectors. The events industry is used to stimulate economies, increase tourism, develop community awareness, increase public involvement, enhance education, improve quality of life, generate revenue and market products. Professional event managers, working with stakeholders, are required to plan, organize, staff, direct, co-ordinate and evaluate events that meet client needs.