12/07/2022
Every day hundreds of small brands attempt to do things that massive brands with tons of resources don’t try to do:
- Build websites
- Learn SEO
- Post on Instagram 5x / week
- Launch on TikTok
- Start social advertising…
- and Google Ads…
- and YouTube ads…
- and Pinterest ads and…
All at the same time, or at least the same year,
when it comes to growth strategy, small organizations are beating themselves up for not getting it all done. Meanwhile, the harder they push, the slower they grow.
There’s a reason we get stuck in a tailspin:
The digital marketing industry is teaching us backward, tactics first, instead of according to what our strategy and investments should look like as we grow. The internet is filled with folks competing for our attention, drafting headlines engineered to make us feel like we are missing out.
Email, websites, social media, SEO, SEM, copywriting, creatives, and more are tactics that move us along the journey from $0 to multi-millions. But the proper sequence to deploy these digital marketing tactics are UNIQUE TO YOUR BRAND, mission, market, and resources.
Here’s something that you need to know...
The brands that go from $0 to $2m annual revenue or more in just a couple of years are focused on nothing more than:
- a single social platform for advertising
- light organic social marketing (could be Insta, TikTok, or a podcast)
- a single webpage
- email marketing
Thousands of bands that range from startup to $100m or more in annual revenue, the number one golden rule I’ve observed to be 100% true, 100% of the time:
the most successful, profitable brands are the ones that focus on simplicity in their strategies, solving problems in the proper order, and doing less better.
A simple strategy is the best because it works better AND wins you back time, clarity, and calm to live out the other aspects of your life outside of entrepreneurship.