Florence & Co Creative

Florence & Co Creative Creative intimate and large scale extraordinary events.

There’s something special about working on events that go beyond the event itself.On International Women’s Day, activat...
08/03/2026

There’s something special about working on events that go beyond the event itself.

On International Women’s Day, activated at the Women’s Asian Cup as the took on South Korea in front of a record crowd.

Thousands of fans, one powerful message: period poverty should not exist in Australia.

It was a privilege to support the logistics and coordination across the teams and collaborators who made it possible.

Moments like this are a reminder of the power events have to amplify important conversations.

PurposeDrivenEvents WomenInEvents

This is why I do what I do 🤍An Immersion Week bringing together teams from across Australia and India. Sourcing venues w...
05/03/2026

This is why I do what I do 🤍

An Immersion Week bringing together teams from across Australia and India. Sourcing venues with meaning, experiences that teach and inform and cross cultural food to enlighten the senses.

01/03/2026

Want to know what guests always remember?

The food.

Great events engage the mind.
Exceptional ones engage every sense.

Be honest…

Are you attending for the keynote - or the canapé selection?!

Every space tells a story.How people move through it, where attention is drawn, and how moments land all matter more tha...
25/02/2026

Every space tells a story.

How people move through it, where attention is drawn, and how moments land all matter more than most realise.

Katie Farrugia is a senior event strategist with more than 18 years of experience delivering large-scale, outcomes-drive...
02/02/2026

Katie Farrugia is a senior event strategist with more than 18 years of experience delivering large-scale, outcomes-driven events across corporate, government and not-for-profit sectors. Her career spans national roadshows, policy forums, conferences, exhibitions, STEM showcases and fundraising galas.

Prior to founding Florence & Co Creative, Katie spent seven years at CSIRO in national event and partnership roles, where she led flagship initiatives such as D61+LIVE and Digital Careers. Her previous roles also include producing multi-city health sector roadshows, managing gala fundraisers and auction programs across Australia and New Zealand, and designing STEM engagement events for students nationwide.

She is now the Founder and Director of Florence & Co Creative, a Sydney-based boutique event consultancy that partners with internal teams to provide senior-level event support at any stage of planning or delivery.

The best evens don’t ask for attention.They earn it through clarity, flow and calm ex*****on.
20/01/2026

The best evens don’t ask for attention.
They earn it through clarity, flow and calm ex*****on.

Event week has a vibe - and it’s usually somewhere between “I’ve got this” and “please don’t talk to me until bump-in is...
10/12/2025

Event week has a vibe - and it’s usually somewhere between “I’ve got this” and “please don’t talk to me until bump-in is over.” 😂

But staying calm under pressure?
That part isn’t accidental… it’s intentional.

In my latest blog, I’m sharing the 5 habits I rely on when timelines are tight, teams are stretched and the countdown timer is screaming.

If you’ve ever been one coffee away from rewriting the entire run sheet… this one’s for you. 🤍

Read the full blog (link in bio!)

19/11/2025

Because someone always says “we’ll do it later”…and “later” magically becomes two days before bump-in!

Here’s three things you can do from the beginning stages to avoid chaos and have a smooth bump in:

1. Communicate - Silence causes chaos! Keep internal teams, suppliers and speakers up to date and don’t leave long silent gaps.

2. Prioritise - get your ducks in a row, work out what’s important (anything guest experience related)

3. Delegate Early - from someone who would rather “do it myself” I’ve learnt the hard way to delegate anything I can. It makes the stress levels drop

4. Expect Curveballs - you can plan everything perfectly but there WILL BE a curveball in some shape or form. Build in buffer time and mental space for then it happens.

Don’t lose yourself in the craziness of bump in!

Save this for event week… trust me, you’ll need it!🤍4 ways to turn event chaos into calm 🧘‍♀️Event week has a special ta...
17/11/2025

Save this for event week… trust me, you’ll need it!🤍

4 ways to turn event chaos into calm 🧘‍♀️

Event week has a special talent for making everything feel urgent - even the things that really don’t matter.
When the countdown timer is screaming, the goal isn’t to hustle harder… it’s to get smarter.

Here’s what I focus on when I’m stepping into a team that’s juggling too much:

1. Prioritise what your guests will notice.
If it affects the experience, it goes first. Full stop.

2. Delegate early.
Clear ownership = fewer 10pm panic emails.

3. Communicate daily.
Silence creates chaos. Short, sharp updates keep everyone aligned.

4. Expect curveballs.
You can’t avoid them - but you can plan for them.

Wrapped CyberCon Melbourne recently, Australia’s largest cyber security conference in the Southern Hemisphere!✔️ 6000+ d...
02/11/2025

Wrapped CyberCon Melbourne recently, Australia’s largest cyber security conference in the Southern Hemisphere!

✔️ 6000+ delegates
✔️ 156 exhibitors
✔️ 4 keynote book signings
✔️ 2 Networking events
✔️ 1 BIG Block Party

I was proud to support Cornerstone Events across logistics, session delivery and expo management - all in the thick of the action!

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