Florence & Co Creative

Florence & Co Creative Creative intimate and large scale extraordinary events.

There’s something special about working on events that go beyond the event itself.On International Women’s Day, activat...
08/03/2026

There’s something special about working on events that go beyond the event itself.

On International Women’s Day, activated at the Women’s Asian Cup as the took on South Korea in front of a record crowd.

Thousands of fans, one powerful message: period poverty should not exist in Australia.

It was a privilege to support the logistics and coordination across the teams and collaborators who made it possible.

Moments like this are a reminder of the power events have to amplify important conversations.

PurposeDrivenEvents WomenInEvents

This is why I do what I do 🤍An Immersion Week bringing together teams from across Australia and India. Sourcing venues w...
05/03/2026

This is why I do what I do 🤍

An Immersion Week bringing together teams from across Australia and India. Sourcing venues with meaning, experiences that teach and inform and cross cultural food to enlighten the senses.

01/03/2026

Want to know what guests always remember?

The food.

Great events engage the mind.
Exceptional ones engage every sense.

Be honest…

Are you attending for the keynote - or the canapé selection?!

Every space tells a story.How people move through it, where attention is drawn, and how moments land all matter more tha...
25/02/2026

Every space tells a story.

How people move through it, where attention is drawn, and how moments land all matter more than most realise.

Katie Farrugia is a senior event strategist with more than 18 years of experience delivering large-scale, outcomes-drive...
02/02/2026

Katie Farrugia is a senior event strategist with more than 18 years of experience delivering large-scale, outcomes-driven events across corporate, government and not-for-profit sectors. Her career spans national roadshows, policy forums, conferences, exhibitions, STEM showcases and fundraising galas.

Prior to founding Florence & Co Creative, Katie spent seven years at CSIRO in national event and partnership roles, where she led flagship initiatives such as D61+LIVE and Digital Careers. Her previous roles also include producing multi-city health sector roadshows, managing gala fundraisers and auction programs across Australia and New Zealand, and designing STEM engagement events for students nationwide.

She is now the Founder and Director of Florence & Co Creative, a Sydney-based boutique event consultancy that partners with internal teams to provide senior-level event support at any stage of planning or delivery.

The best evens don’t ask for attention.They earn it through clarity, flow and calm ex*****on.
20/01/2026

The best evens don’t ask for attention.
They earn it through clarity, flow and calm ex*****on.

Event week has a vibe - and it’s usually somewhere between “I’ve got this” and “please don’t talk to me until bump-in is...
10/12/2025

Event week has a vibe - and it’s usually somewhere between “I’ve got this” and “please don’t talk to me until bump-in is over.” 😂

But staying calm under pressure?
That part isn’t accidental… it’s intentional.

In my latest blog, I’m sharing the 5 habits I rely on when timelines are tight, teams are stretched and the countdown timer is screaming.

If you’ve ever been one coffee away from rewriting the entire run sheet… this one’s for you. 🤍

Read the full blog (link in bio!)

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