11/09/2025
🎉 Big News for Synergy Effect! 🎉
We’re incredibly proud to announce that our very own Co-Founder, Ruth Hirst, has been nominated for the Sansoniverse Leader of the Year Award!
What makes this special isn’t just the nomination itself - it’s the unique prestige of the Sansoniverse Awards. Hosted by Aaron Sansoni’s (Mr Empire) legendary entrepreneur network, these awards are all about celebrating true innovators and bold leaders from across Australia’s business community. When Australia’s top entrepreneurs recognise your impact, you know you’re doing something extraordinary.
Ruth’s leadership has already brought Synergy Effect multiple national awards, including the Women Leading Technology Entrepreneur/Founder of the Year Award in 2023. Under Ruth’s direction, we broke the mould, introduced groundbreaking hybrid event formats, and delivered accessible, sustainable, and creative brand experiences—often during the toughest times imaginable.
“What’s special about Ruth is she makes you feel like anything’s possible,” says Rosie Loughman, our Head of Event Experiences. “She’s there with encouragement and new ideas when you most need it—so our team keeps raising the bar and making events truly memorable.”
And from Joseph Michael, Media and Production Curator: “Ruth’s drive for innovation—and the way she brings out the best in the whole team—is what keeps Synergy Effect at the top. She helps us push boundaries and deliver for our clients in ways that really matter.”
Being nominated by the Sansoniverse is not just a career milestone for Ruth—it’s a celebration of her legacy and everything we stand for at Synergy Effect: creativity, collaboration, and leadership that inspires our industry.
Congratulations Ruth—this moment is yours, and it’s so well deserved!