What are the opening hours?

Monday 8am - 5pm Tuesday 7:30am - 5pm Wednesday 8am - 5pm Thursday 7:30am - 5pm Friday 8am - 5pm Saturday 8am - 4pm Sunday 10am - 4pm

Victoria Whitelaw Beautiful Flowers

Name: Victoria Whitelaw Beautiful Flowers
Address: 126 Toorak Road, South Yarra, VIC, 3141, AU
Telephone: +61398214613
Price range: $$$
Rating: 4.2

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Victoria Whitelaw Beautiful Flowers

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Fresh Flowers, Lush Plants, Unique Botanicals. Beautiful Weddings and Spectacular Events.
(3)

06/10/2026

Spring Racing season is here 🌸🐎
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Melbourne’s Spring Racing Carnival is a celebration of colour, fashion and beautiful seasonal flowers.
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From bespoke floral styling for celebrations at home, at work, in hotels and at the track to handcrafted race-day buttonholes and custom floral headpieces, Victoria Whitelaw Beautiful Flowers can help you celebrate the season in style.
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Discover our Spring Racing florals and services via the link in our bio.

29/09/2026

Spring at the flower market is something truly special. 🌸
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At this time of year, the market is overflowing with an ever-changing abundance of seasonal blooms. No two weeks are quite the same, with some varieties appearing for only a few fleeting weeks before disappearing again until next year.
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Join Victoria for an early morning Floral Workshop & Flower Market Tour at the National Flower Centre. Wander the bustling market, meet growers and wholesalers, discover Victoria’s favourite seasonal finds, then enjoy a pastry and coffee as you create your own beautiful spring arrangement under her guidance.
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You’ll also have the rare opportunity to purchase fresh flowers directly from the market stalls at wholesale prices.
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Upcoming Spring Dates:
Thursday 8 October
Thursday 12 November
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Spring is Victoria’s favourite season for flowers, and there really is no better time to experience the beauty and excitement of the market.
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Book your place via the link in bio🌷

18/09/2026

Congratulations to Perri Cutten on the opening of its beautiful new Armadale flagship store.
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It was a pleasure to join the Perri Cutten team and guests for a wonderful VIP opening event celebrating this exciting new chapter.
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Victoria attended the evening and shared a few words about the inspiration behind the floral styling, while guests explored the beautiful new space, collection and botanical installation. Our team also created elegant single rose gifts as a thoughtful welcome for the store’s first customers and guests.
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Thank you to Perri Cutten for inviting us to be part of such a special occasion. We wish the team every success in their beautiful new Armadale home.

15/09/2026

A floral installation designed as an extension of the Perri Cutten world.
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For the opening of Perri Cutten’s new Armadale flagship, Victoria Whitelaw created a bespoke suspended window installation and coordinating table arrangement using dried and preserved botanicals.
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“My vision was to create something that felt like an extension of both the Perri Cutten collection and the new flagship space, rather than simply an addition to it.”
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Layered botanical groupings in varying greens, navy and natural neutrals meandered organically across the window, creating movement, depth and form. The table arrangement continued the same palette and botanical story through a natural composition with subtle height and movement.
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Refined, editorial and fashion-led, the designs balanced clean structure with natural texture, creating a strong visual moment while allowing the collection and beautiful new store to remain at the centre.
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It was a privilege to bring this vision to life for Perri Cutten.

10/09/2026

Spring has arrived 🌸
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Warmer days are coming, bringing with them the most magnificent season for flowers. At the flower market, we’re seeing fragrant sweet pea, delicate lilac, lush snowball viburnum and even the first Coral Charm peonies and lily of the valley beginning to appear.
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Beautiful, fleeting and available for only a short time, these are the flowers that make spring so special.
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Visit us in South Yarra or Brighton, or explore our spring flowers online.

19/08/2026

A bunch of hope for Daffodil Day 💛
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This Thursday 20th August, we’re marking Daffodil Day with beautiful bunches of fresh yellow daffodils – one of the seasons most joyful flowers and a meaningful symbol of hope for people affected by cancer.
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For every Daffodil Day order sold, we will donate $5 to the Cancer Council in support of vital cancer research, prevention programs and support services.
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Send a thoughtful gesture, brighten the workplace, or fill your home with sunshine while supporting an important cause.
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Order beautiful yellow daffodils in support of Daffodil Day.

11/08/2026

Some gifts simply leave you speechless ❤️
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Our signature Eternal Love 520 Rose Heart is designed for life’s most extraordinary declarations of love. Featuring 520 luxurious red roses, each arrangement is handcrafted to create an unforgettable moment.
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In Chinese culture, 520 sounds like “I love you” in Mandarin, making it one of the most romantic gifts of Qixi Festival.
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Explore our 2026 Qixi Festival Collection and reserve yours for Wednesday 19th August 🌹

29/07/2026

A little colour to brighten a grey Melbourne day 🌈✨ Bold blooms, vibrant colour and unforgettable floral artistry transformed this event into a living work of art.

08/07/2026

“We want to say how grateful we are for all your efforts in putting together the flowers for our wedding. We were blown away with them and could not have been happier - we adored every single arrangement!
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Victoria, thank you so much for personally delivering the flowers on the day, and for arranging the flowers on Hannah’s wheelchair. It was so special and we are so appreciative of your efforts and beautiful kindness.” - Emily & Matt 🧡
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Photography
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29/05/2026

Victoria is incredibly proud to share that Victoria Whitelaw Beautiful Flowers has been named the winner of the Floristry category at the 2026 Australian Small Business Champion Awards 🌸
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This award is such a special milestone for our business and one we are truly grateful for.
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From our beginnings as a small flower shop on Toorak Road to the business we are today, every step has been built on creativity, hard work, community, and a genuine love of flowers.
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Thank you to our wonderful clients, growers, suppliers, venues, industry friends, and our incredible team for your ongoing support and trust over the years. We feel so lucky to do what we love every day and to be part of life’s most meaningful moments.
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This recognition is shared with all of you 🤍

Address

126 Toorak Road
South Yarra, VIC
3141

Opening Hours

Monday	8am - 5pm
Tuesday	7:30am - 5pm
Wednesday	8am - 5pm
Thursday	7:30am - 5pm
Friday	8am - 5pm
Saturday	8am - 4pm
Sunday	10am - 4pm

Telephone

+61398214613

Website

https://www.victoriawhitelaw.com.au/

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