03/09/2026
Some awards will always mean a little more.
The ALIBI Awards were the first awards For Keeps was ever named a finalist in. A year later, they became the first awards we ever won.
Since then, we’ve been sponsors, we’ve celebrated other incredible women in business, and we’ve been fortunate enough to bring home three ALIBI trophies of our own.
So being named a finalist again this year, in three categories, feels incredibly special
First Nations Business Lady of the Year
This is the award I was incredibly proud to win last year.
For Keeps was founded by my mum, an Aboriginal woman and small business owner, in 1992. The same year the High Court handed down the Mabo decision.
More than three decades later, to be recognised for continuing and growing what she started carries a significance that is difficult to put into words.
Aspiring Leader of the Year
This one feels like a testament to growth.
I have changed enormously since first becoming part of the ALIBI community. As a business owner, as a leader, and in the confidence I have to step forward, use my voice and take responsibility for where For Keeps goes next.
To have that growth recognised by a community that has witnessed part of it means a great deal.
ALIBI Business Lady of the Year
And then there is this one.
To be a finalist for the highest honour within the ALIBI community is incredibly humbling.
For Keeps started as my mum's idea in 1992. Today I have the privilege and responsibility of carrying that business forward, protecting what she built while continuing to make it stronger.
To have that work recognised at this level is something I am very proud of.
There have been some extraordinary awards and opportunities since our first ALIBI finalist announcement, but you never forget the people who recognised you before any of that happened.
Thank you, ALIBI.
And congratulations to every woman named as a finalist this year. I know how much that first finalist announcement can mean.