What Cut Flower is That?

What Cut Flower is That? ‘What Cut Flower is That?’

The Essential Care and Handling Guide for Cut Flower Professionals

Each full-page entry comprehensively lists:
- common and botanical names
- seasonal availability
- vase life
- stem length
- typical bunch size
- colour range
- buying tips
​- individual care and handling tips
- which floral preservatives to use
- ethylene sensitivity
- storage temperature
- design uses in floristry
- special advice. Each product is illustrated with one or several beautiful colour photographs to aid recognition.

This is a wonderful magazine and is available online now for Austraalian and International readers
20/06/2026

This is a wonderful magazine and is available online now for Austraalian and International readers

Our Winter Issue is here. Order now on the website (yes it’s finally back up and running). Yay 🙌

Hit the link in the bio.

17/06/2026
Jeremy Smith will lead the pre conference farm tour, Photos courtesy of Jonathan Lidbetter. The Tour will include visiti...
16/06/2026

Jeremy Smith will lead the pre conference farm tour, Photos courtesy of Jonathan Lidbetter.

The Tour will include visiting:

Bugs for Bugs (Commercial predator production site)

Cedar Hill Group - Woombye (Premium Greens and Australian Plants Online)

Withcott Seedlings - Seedling Propagator

The Cotton Bunch – Hampton Wildflower Farm site

A major Brisbane flower wholesaler

Proptec (Wholesale nursery / horticultural products)

Katie Marx in action, come and learn how design and arrange big and small installations
16/06/2026

Katie Marx in action, come and learn how design and arrange big and small installations

16/06/2026

Bettina Gollnow and myself Del Thomas from What Cut Flower is That? are looking forward to being there at the 11th Australian Wildflower Conference & Expo.

This will be held on 14-15 August 2026 at Marcoola, Sunshine Coast, QLD and hosted by WildFlowers Australia.

What Cut Flower is That will be part of the industry Expo on August 14. We hope to meet you there. Please come by and say hello
More about the conference:
https://www.wildflowersaustralia.com.au/australianwildflowerconference
https://www.wildflowersaustralia.com.au/wildflowerfloralworkshop

Katie Marx will conduct a 2 day workshop at the 11th Australian WildFlower Conference.
15/06/2026

Katie Marx will conduct a 2 day workshop at the 11th Australian WildFlower Conference.

Botrytis, also known as grey mould...what is it and what can I do about it?Botrytis cinerea is a fungal disease that app...
19/03/2026

Botrytis, also known as grey mould...what is it and what can I do about it?
Botrytis cinerea is a fungal disease that appears as soft brown spots on petals, especially roses. several days of cool humid, cloudy or rainy weather create an ideal environment for botrytis. What can you do when you receive flowers with Botrytis?

There is nothing you can do, removing affected petals may make the flowers look better for a while, but once infected it will spread repidly!
As a florist, if you received affected flowers they must be destroyed. Good hygiene is esential

Discuss this with your grower, then If you continue to receive affected flowers then it is obviously a quality control issue.
Remove sleeves on arrival, statice, stock, delphinium, asters, lisianthus and roses must have free flow of air

For more information go to What Cut Flower is That?. Page 195

International Womens Day. Acacia dealbata, commonly known to us as golden wattle. In Europe it is a different story, the...
10/03/2026

International Womens Day.

Acacia dealbata, commonly known to us as golden wattle.

In Europe it is a different story, they call it Mimosa and it is used to represent International Womens Day.

From the Fabaceae family, there are hundreds of species, including some native to various regions of Europe, However this one is an Australian Native Acacia .

It is spring flowering in the Northern Hemisphere now.

The glow of these gorgeous blooms even if short lived bring colour and joy which represents Internation Womens Day beautifully, we will await spring to enjoy them

Not commonly available but worth looking for in the flower markets and nurseries now, flowering late summer to early aut...
01/03/2026

Not commonly available but worth looking for in the flower markets and nurseries now, flowering late summer to early autumn Curcuma cordata or more commonly known as the Siam or Thai tulip
This unique and stunning flower with a light fragrance is absolutely beautiful in small or large bouquets and vase arrangements.
As a member of the Ginger family Zingiberaceae and must be treated as a tropical flower, not suitable for cool storage.
More closely related to Tumeric and ginger, the common name refers to the tall structured laddered inflorescence that is often replicated in Thai architecture and designs.
Colour range is white, green, red, light to dark pink, orange lilac-blue and purple.
It is available as a potted plant for short term indoor culture or can be planted in a protected area in the garden in warm temperate climates.

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Nabiac, NSW
2312

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