The authors have recently acquired the remaining stock of print copies which are now available for purchase at a discounted price – go to the payment page on the website: www.WhatCutFlowerisThat.com.au
What Cut Flower is That? is the essential educational resource for anyone with a passion for cut flowers. This book teaches florists and flower lovers how to identify, source and care for their cut flowers to make them last as long as possible.As the premier learning resource and reference guide for students, this book is also recommended by teachers and purchased by students in floristry colleges across Australia.
Information is presented in a user-friendly format to educate everyone who handles cut flowers, from students new to the industry right through to experienced business owners, marketers and senior florists.
Cut flowers are among the most perishable products we buy. When cut flowers last well and purchasers perceive them as good value, they are more likely to become loyal customers and return for further purchases.
Most retail florist customers have little idea of how to care for their flowers and to make them last as long as possible. This book is designed to be the essential resource to keep on the florist shop work bench. As a cut flower professional, you can share the most up to date information available for accurate identification and best practice in care and handling.
Water resistant paper was chosen to make the book more durable when used in the floristry and wider flower industry workplace.
About the manual…
What Cut Flower is That? provides an introduction to the Australian flower industry and extensive information about flower quality, essential postharvest care and typical problems. It includes current research and industry knowledge. Techniques to maximise product quality and vase life are discussed in detail, including recommended holding temperatures, cooling, hydration, hygiene, care in handling, conditioning, use of floral foam and advice to customers. The authors unravel the mysteries of issues that have the potential to reduce flower quality and vase life – air embolisms, stem blockages, ethylene, geotropism, leaf blackening, uneven stem lengths, grey mould and issues associated with imported flowers.
The comprehensive A-Z section of cut flower and foliage profiles provides advice on the care and handling of 116 flower products and 30 foliage products.
Each full-page entry comprehensively lists common and botanical names, seasonal availability, vase life, stem length, typical bunch size, colour range, buying tips, care and handling, which floral preservatives to use, ethylene sensitivity, storage temperature, design uses in floristry and special advice.
Each product is illustrated with one or several beautiful colour photographs to aid recognition.
Special advice is given on caring for orchids and tropical species.
Enjoy... Delwyn Thomas & Bettina Gollnow
