https://www.facebook.com/505004386230752/

Kate Jolly

Words for life & business, flowers for people you really love, thoughts to make you feel less alone.

At Mary Mary, we love creating luxe, textured arrangements and statement blooms for anything and everything you can think of. Weddings, private events, flower deliveries, gorgeous arrangements for home and unique corporate blooms. Lead by star florist and 2015 Victorian Young Achiever Kate McLean, we're a small but passionate team of bright and bubbly flower lovers who just can't wait to help you

bring your floral dreams to life. Come and visit us in store at 134 Nicholson Street Coburg, order flowers online, or get in touch to chat about your next flower-filled event.

23/09/2025

Other ways to say “I hope this emails finds you well”. Unhinged answers only 🙈

21/09/2025

🚨 New service alert: the Hype Hour!! 🚨

Part copywriting consult. Part comms strategy session. Part confidence-boosting pep talk.

This 1:1 power hour is for creatives, founders, small biz besties, sole traders and personal brands who want to borrow my brand-focused brain for 60 minutes of idea bouncing, comms strategy and hype (!!!)

Here’s what we can do in your session ⤵️ ✨ Talk through an offer or business idea and how to position it ✨ Live write or review key copy (website, socials, emails, you name it!)
✨ Brand brainstorm: map out social content ideas, product ideas, newsletters, blog posts or anything else you’ve got taking up space in that beautiful brain of yours  ✨ Boost your confidence with a pep talk if you’re feeling stuck (yes your idea IS awesome and we CAN make it work!!!) ✨ Literally anything else you can dream up!

What you get: 📝 A jolly brand questionnaire to help set out your goals, dreams + to-do list 💻 My brain on your brand for 1 hour (Zoom call for live chats and feedback OR I can spend the hour at my desk writing for you) ⚡ A clear plan + fresh energy to get moving

You’ll walk away feeling focused, supported, and SO EXCITED to get to work!!

💸 Spots are $250 + GST but I’m looking for 3 eager creatives to kick things off with a $50 discount. If that sounds like you, DM me!!!

KJ x

17/09/2025

COPY CASE STUDY 📚

Who remembers these?!

They’re the business cards I made for myself when I was a florist.

Sunny, yellow and totally me, with a clever one-liner that helped me go from knowing absolutely nobody in the industry to getting a gig with the AFL within 1 year (a contract that was worth more than my annual salary as a baby agency copywriter just a few years prior 🤯).

I leaned in hard to word of mouth, and used my copy to create a built in referral system so that I wasn’t just a girl that did flowers, but THE girl that did flowers. The first name on everyone’s lips when they were looking for a florist.

How? Brand voice!! (and being a pretty good florist if I do say so myself 🙈).

I worked hard to create a tone of voice that no one else had at the time - warm, conversational, enthusiastic - and carved out a unique space for myself in a pretty well established and cliquey industry. It didn’t matter that I had zero experience, I built a brand that connected with people and figured out the rest along the way.

That’s the power of tone of voice copywriting:
👉 It makes you memorable
👉 It builds connection
👉 It helps you sell without even trying

Does your brand need a stand out voice to set it apart? DM me! My Signature Voice service might be exactly what you need!

KJ x

P.S my full suite of writing packages is launching soon. Can’t wait to share them with you!

15/09/2025

COVER REVEAL! 🤩

Jolly Mag Volume 1 - the JOY edition! Coming to you next month. Hoooraaaayyyyyy!!!

I am SO excited about this project. I have wanted to make a magazine since forever, and a few weeks ago I realised, what’s stopping me?!

Nothing, that’s what! So here she is. A pocket zine for the joy of creating.

12 pages of pure jolly vibes. Overflow from my camera roll, some of my favourite pieces of writing from over the years, a sketch or two, and a few new things as well.

She’s officially off to the printer’s for her final proof, so watch this space for the official launch date!

KJ x

P.S Have you got a project just hiding in your notes app waiting to see the light of day? MAKE IT!! Back yourself! You can do it!

11/09/2025

It’s today, and every year I bring back this post to help you check in on your friends.

Think of it as a little mental health ice breaker — 5 other ways to say “are you okay?” so you can text / call / slide into the DMs of someone you know who may be struggling.

Save it for yourself or share it with a friend ♥️

I hope you’re okay.

KJ x

09/09/2025

Did someone say rebrand?! ⭐️

Stoked to support my long-time clients and friends at with a big Copy Glow Up to celebrate their new look brand.

The brief was elevated and premium yet still warm and human, infusing the personality and stories behind this talented husband and wife team to create branded copy that reflected their unique voice.

We updated the whole website - including home page, about page and services - plus the documents that form their client journey from booking to final photos. Think Welcome Guide, Services Brochure and a guide to wedding albums. We also freshened up the Insta bio to match the new vibe.

I LOVED working on this project and am so thrilled to see it out in the wild! Check it out at www.jeremyblode.com

If you need a hand polishing up your website copy, get in touch. I’d love to help!

KJ x

P.S The Copy Glow Up will be one of my new signature services, officially launching next week! Perfect for anyone that’s DIY’d their copy and wants to freshen it up with life and personality.

04/09/2025

I once worked with someone who thought puns were “cheap” and “lazy” writing.

But to them I say “poo-hoo!” because PUNS ARE FUN.

A pun is a playful twist on words — a phrase or line that takes advantage of words that sound alike but have different meanings.

I love puns because:

🤩 They’re memorable
🤩 They make your reader smile
🤩 They add joy and personality to your writing
🤩 They’re a connection + talking point

They do wonders for your tone of voice, especially if your brand is cheeky, human, or a little playful.

So, in honour of the humble pun, here are a few punny one liners I’ve written over the years (including one the client backtracked on at the last second, see if you can guess which one!)

KJ x

02/09/2025

Never underestimate the power of putting pen to paper!

For me?
✏️ It helps get things out of my cloudy brain and see them clearer
✏️ It’s waaaaaaaay less intimidating than staring at a blank screen
✏️ It helps me come up with ideas I might not have otherwise found (like this very post!!)

My creative process ALWAYS involves scribbling some notes on paper (usually with a grey lead pencil because max free and easy vibes). And when I’m working on copy edits or I’m just feeling stuck, I print out my work and do mark ups by hand.

It’s also why I incorporate things like drawing and painting and collage into my creative process. And why visual creativity will always be part of what I do even though “technically” I’m a word girl 💁🏼‍♀️

What do you think? Is pen and paper part of your process? Will you give it a try for me and let me know if it works?!

KJ x

P.S After 2 years I have FINALLY locked down my copywriting packages AND I’m writing a course AND I’m launching something SO FUN that I think you’ll LOVE! Wanna know how I did it?! You betcha - pen and paper!!!!

21/08/2025

I talk about tone of voice a lot, but what does it actually mean?

Let me show you.

Swipe for one sentence, 6 ways. Then come back and tell me which one’s your favourite!

KJ x

18/08/2025

Here’s a clever hack to help you find your brand voice 🗣️

Take a peek at your stories archive. That’s the place where all your past Instagram stories live. You’ll find it in the settings and activity menu under “archive”.

Take note of what you see.

✨ What does it say about you?
✨ Does it reflect your values?
✨ Is it bold, silly, heartfelt, serious?
✨ What words would you use to describe it?

We tend to post a little more freely on stories compared to the grid because of how quickly they disappear. And I find with this freedom often comes the freedom to be yourself, which makes it a great place to look for clues for your brand voice!

Need help nailing your brand voice? I’m your gal. Send me an email or slide into my DMs to chat!

KJ x

12/08/2025

Did you know that transforming your brand tone of voice can start with something as simple as the way you say hello?

That first word is more than a greeting — it’s a little clue about who you are, and it can really set the tone for everything that follows.

Today I’m bringing back the to inspire you to shake up your hellos, with 27 different ways to greet your readers.

Which one are you choosing? Tell me in the comments!

(I’m a “hi lovely” kinda girl, though I’m seriously contemplating adding “knock knock” to my repertoire)

KJ x

27/07/2025

hi, hello, hey 👋🏻

It’s me, Kate Jolly! Your sunny comms all-rounder—aka Senior Copywriter, Brand Voice Expert, and Social Content Specialist.

I’ve been in the word game for 15+ years (longer if you count my debut novel *The Magic Dictionary*, self-published at age 9), and I’ve tried it all. Agency side. Client side. The “other” side (aka freelance, where I spend most of my time these days).

But my favourite side of all? **Your** side.
I love being your brand cheerleader—helping you find your unique voice and teaching you how to use it.

If you’re looking for a copywriter who can:
✨ help you find your brand voice
🪄 make tricky things sound simple
💬 transform your customer experience

Then I’m your gal.

Working on something great and need help finding the right words? Let’s chat 💛

Address

Melbourne, VIC

Website

facebook.com

Alerts

Be the first to know and let us send you an email when Kate Jolly posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your business to be the top-listed Event Planning Service in Melbourne?