https://www.facebook.com/505004386230752/

Kate Jolly

Words for life & business, flowers for people you really love, thoughts to make you feel less alone.

At Mary Mary, we love creating luxe, textured arrangements and statement blooms for anything and everything you can think of. Weddings, private events, flower deliveries, gorgeous arrangements for home and unique corporate blooms. Lead by star florist and 2015 Victorian Young Achiever Kate McLean, we're a small but passionate team of bright and bubbly flower lovers who just can't wait to help you

bring your floral dreams to life. Come and visit us in store at 134 Nicholson Street Coburg, order flowers online, or get in touch to chat about your next flower-filled event.

07/05/2026

My kind of before and after 💁🏼‍♀️

If you want to go from feeling overwhelmed to x100 better in 60 mins, you need a Hype Hour: one focused hour of my brand strategy brain on your business to transform whatever is making you feel stuck right now.

Booking now via the link in bio!

KJ x

P.S Huge thank you to .tran.design for the best feedback a gal could ask for!

05/05/2026

Hello 👋🏻
Hi
Hola!

It may be a little word, but how you greet your audience says so much about you and your brand.

I’m giving this edition of the another moment in the sun, now with even more ways to greet your people (dearest gentle reader, anyone?)

Serious, sassy, silly or sweet, there’s a greeting for every brand voice.

Tell me, which one sounds like you? Let me know in the comments!

KJ x

P.S I’m still a “hi lovely” girl at heart, but I think “rise and shine” is calling my name 💭

27/04/2026

Consider this my official order to the universe: send me the brand launchers, the big dreamers, and the small biz humans who deserve words as good as their work.

If this list made you think “that’s exactly what I need,” let’s chat!

Send me a love note at [email protected] 💌

21/04/2026

COPY CASE STUDY 📚

A glaring big typo as a copywriter?! How scandalous! Except I put it there on purpose 😈

Back when I ran Little Ups — the sweetest little flower delivery social enterprise — I needed a way to explain one of our services: handwritten cards. Every love note was written by hand, which meant we caught all our customers’ typos before they went out the door.

But “we proofread your messages” as a caption? Boring. Nobody stops scrolling for that.

So instead I planted a typo in the graphic and waited for the magic to happen.

Because if there’s one thing we all know about people on the internet, it’s that they LOVE pointing out a mistake. It’s an instant scroll stopper, and suddenly everyone who paused to say “um, vert?” has just read exactly why that typo doesn’t matter when you order with us.

This intentional mistake became one of my favourite pieces of copy of all time.

This is what strategic brand voice copy can do. It doesn’t just describe what you offer, it demonstrates it. It makes people FEEL the benefit before you’ve even explained it, and that’s when you’ve got a message that sticks.

Want 60 minutes of this kind of thinking for your brand? Book a Hype Hour with me — it’s a 1:1 session you can use however you like. Some people come with a specific problem to solve. Some want content ideas. Some want me to do exactly this: find the unexpected angle that makes people stop, read, and remember you.

Link in bio to book. ♥️

KJ x

HypeHour

20/04/2026

Do NOT swipe to see my lounge room. 🤣

If you’re a small business owner who just survived school holidays with kids at home — first of all, hi, how are you holding up? The kids are back, we did it!!

We were ALL sick ALL school holidays. 3 x kids under 8 at home almost 24/7 (save for a few little outings, thank you grandparents!!) and 2 weeks suddenly felt like 3000 years. I can’t actually remember if I left the house at all?!

But we made it. And through all the chaos, the mum guilt, the juggle of working and entertaining little ones (read: astronomical levels of screen time), I couldn’t help but feel so incredibly grateful.

I got to be at home for all of it.

Now that’s not to say I was actually *present* for all of it. There was a lot of chocolate bribery and “Not now, Mum’s busy”. But I was there. And I just felt so proud of our little unit. Less fights than usual, beautiful moments of play and connection, looking after each other when we all went down to colds and flu one by one.

THIS is the point of building a business that moves through life with you. We can’t always live in the first slide (as much as I’d love to be rocking my Gorman and be photographed by every day!!). But that doesn’t mean we can’t still show up as ourselves.  If it’s part of your life, it’s part of your business. That’s my motto anyway!

KJ x

P.S I’m now booking May, so if your copy needs a quick cut and polish or you’ve got some big ideas that need bold words to match, send me an email. I’d love to work with you!

30/03/2026

I didn’t have the energy to start an email list, so I launched a whole magazine instead. 🤣

Does it make much business sense? Nope.
But does it:

Make me happy? ✅
Make me feel creatively inspired? ✅
Help me hone my craft? ✅
Push the boundaries of my work?✅
Create connection and community? ✅
Allow people to buy from me even when they don’t need a copywriter? ✅

I’m a big believer in prioritising content you actually WANT to make, as opposed to the content you HAVE to make. Even if it doesn’t “make sense”.

When AI can help us create stuff in a single click, the things that are the most valuable are your passion and your perspective.

(Side note: Don’t forget, value doesn’t have to mean tips or education. Value can be entertainment, it can be joy, it can be relief or feeling seen and understood.)

When you’re passionate about what you do, it shows! And that’s more persuasive and engaging than any hook or viral trend. I promise you.

So if you find yourself feeling dread about what to post next - whether that’s for social or email or a blog - try to come back to one thing: what do you LOVE about what you do? Tell us about it!

Your joy and enthusiasm will inspire more creativity and connection than any AI content system ever will.

KJ x

P.S Jolly Mag Vol. 1 & 2, online now! $12, Aus wide shipping. Link in bio to shop!!

17/03/2026

I used to think I had to work like I didn’t have kids, and parent like I didn’t have to work.

In the end I just felt like I was doing both really badly. All the time 🫠

Two separate, tidy versions of myself that never crossed over? It was exhausting, and it just wasn’t true.

After a few months (years) of crashing and burning and crashing again, I finally had the confidence to shake off those expectations and do things my way. And now I can hand on heart say that motherhood is the best thing that’s ever happened to my career.

I wouldn’t say I’ve achieved work/life balance. Because ummm what even is that?! But this is a mix that’s working for now🤞🏻 Some days are mum days, and some days are work days, and some days are both. And that’s fine with me!

Being a mum has made me so much better at my job. When you’re the pilot of three completely different little humans, your capacity to feel and see things through new eyes grows in ways you never expected. You learn to read the room, adapt fast, communicate clearly, and care deeply, which, as it turns out, is exactly what it takes to be a great copywriter.

That’s why when I updated my resume last year, I added a note under education: “Mum School — Lifetime enrolments x3” (Swipe for the proof)

Because I’m proud that I’m a mum, I love that part of my life and I don’t want to feel pressured to hide it or wrap it up in a neat little bow for the convenience of an unrealistic 9-5. Motherhood is loud and real and messy and imperfect. Trying to be any other way just harms us all.

So this one’s for the mums in business who’ve ever had to leave early to get the kids from school, or worked from home with a baby on their laps, and felt weird about it. You’re not less professional. You’re not less committed. You’re just a whole, real person. And that wholeness is probably what makes you so brilliant at what you do ♥️

I see you, and I’m proud of you!!
Keep going, you’re doing an amazing job.

KJ x

P.S Marty turns two on Friday, which means pushing some meetings back to next week so we can hang out with balloons and cake 🎈and I cannot WAIT.

Dreamy 📷 by

05/03/2026

Come with me to transform .tran.design’s homepage headline 🤩👉🏻

26/02/2026

, I think you need this.

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Melbourne, VIC

Website

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