Bluebell Bridal

Bluebell Bridal Bluebell Bridal ® – Australia's Iconic Bridal Salon. Where timeless art meets modern bridal couture. Located in Melbourne's Paris Quarter: 141 Flinders Lane.

Offering elegant, sophisticated and luxury gowns. By Appointment At Bluebell Bridal we are here to ensure you find your dream wedding gown, and have the best possible experience in doing so. Our aim is to make your gown buying experience a memorable part of your personal journey to your wedding day”. Our welcoming salon environment on Flinders Lane Melbourne, the heart of Melbourne’s Paris Quarter

, houses fashion-forward modern gowns sourced from global leaders in bridal fashion based in Australia, New Zealand, Europe, America

Our professional, dedicated bridal stylists await you – with a keen sense of style, the ability to listen and a vision for perfection, guiding you to your perfect gown…limited only by your imagination. Here at Bluebell Bridal we pride ourselves on being with you every step of the way, from the day you purchase your dress through to the day you come in to pick up your dream gown. We also offer an in-house alterations. Alterations are not included in the purchase price of our gowns however our alterations team can schedule an appointment to provide a quote - and you do not need to have purchased your gown from our salon. Bluebell Bridal, amazing gowns, service guaranteed, a new tradition in bridal excellence. We look forward to meeting you and joining you on your personal journey to find that perfect gown for your perfect special day!

06/10/2025

Just Announced: Belle Epoque Trunk Show.

The Belle Époque Collection, crafted Ella and her team in her Brisbane atelier, is returning to for an exclusive showcase 24–28 October.

For the modern, fashion-forward, elegant Melbourne bride, this is your chance to experience gowns defined by couture detail, timeless silhouettes, and modern romance.

📅 By appointment only — limited spots available. Secure your trunk show appointment directly via .

Sinead shines in her Penelope corset and silk Sadie skirt, with her girls each showing their own gorgeous style in v...
29/09/2025

Sinead shines in her Penelope corset and silk Sadie skirt, with her girls each showing their own gorgeous style in vibrant colours. Adore 💙

Some people leave a little sparkle wherever they go — and Therese is one of them.Thank you for sharing your magical jour...
17/04/2025

Some people leave a little sparkle wherever they go — and Therese is one of them.

Thank you for sharing your magical journey with us. You looked absolutely radiant in the Winona mini and bow — a vision of joy, heart, and confidence. What a beautiful day - wishing you both a beautiful onward journey 💙

Therese wears Winona and the Bowie bow by
Photographer
Venue
Flowers
Fraser’s suit

Address

Level 1/141 Flinders Lane
Melbourne, VIC
3000

Opening Hours

Tuesday 11:30am - 5:30pm
Wednesday 11:30am - 7pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 8:30am - 5:30pm

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Our Story

Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.

Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.

Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to w**d thorugh racks and racks of gowns, while receiving a personalized experience with your very own stylist.

Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.