SMH Event Industry Consulting Pty Ltd

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SMH Event Industry Consulting Pty Ltd Strategic advice for events, venues and destinations, led by Sarah Markey-Hamm

14/10/2026

You don’t need more support. You need the right support.

Every event is different, so our involvement is tailored to your organisation, objectives, and where you need us most, from strategic advice to full planning oversight.

Because we provide the right expertise, exactly when you need it.

Learn more about how we can help you plan your next event and book a complimentary consultation today | eiconsult.com.au/contact

📞 (03) 7050 6246
📧 [email protected]

The biggest event mistake? Starting with the event itself.Too often, organisations jump straight into the how, before th...
12/10/2026

The biggest event mistake? Starting with the event itself.

Too often, organisations jump straight into the how, before they’ve properly defined the why. Without a clear purpose and strategic direction, even a well-executed event can miss the mark.

At SMH | Event Industry Consulting, we help organisations ask the right questions, clarify their purpose, and establish the right strategic direction.

Because if you get the strategy wrong, everything that follows is built on it.

Learn how we can support your event and book a complimentary consultation | eiconsult.com.au/contact

📞 (03) 7050 6246
📧 [email protected]

07/10/2026

Your event doesn’t need to use every new trend.

AI, immersive technology, interactive formats, personalisation, and new event platforms are creating exciting possibilities.

But adopting something simply because it’s new doesn’t make an event innovative.

The question shouldn’t be “What’s new?”; it should be “What does it do for your audience and your objectives?”

Technology should solve a problem, add value, or create something genuinely useful for the audience.

Don’t use innovation for the sake of it. Use it with purpose.

Explore how we can support your success | eiconsult.com.au/contact

📞 (03) 7050 6246
📧 [email protected]

If your event dies when the last guest leaves, what was the point?An event shouldn’t be a one-day blip on the calendar. ...
05/10/2026

If your event dies when the last guest leaves, what was the point?

An event shouldn’t be a one-day blip on the calendar. It should strengthen your brand, move people, and create momentum long after the lights go off.

With 35 years of industry experience, SMH | Event Industry Consulting brings the strategic thinking to make your event work harder- before, during, and long after the big day.

Let’s make your next event mean more.

​Learn how we can support your event and book a complimentary consultation | eiconsult.com.au/contact

📞 (03) 7050 6246
📧 [email protected]

30/09/2026

Strong event delivery begins with clear strategic direction.

Before decisions are made about venues, suppliers, formats or production, an organisation needs to be clear about why the event exists, who it is for and what it needs to achieve.

SMH | Event Industry Consulting helps organisations establish those foundations.

We provide independent, senior-level advice on event purpose, audience, program, commercial models, measurement and the structures needed for successful implementation.

Delivery can then be managed by the organisation’s internal team or appointed event partners, supported by a clear and informed strategy.

Explore how EIC can help strengthen your event strategy | eiconsult.com.au/contact

📞 (03) 7050 6246
📧 [email protected]

Meet Sarah Markey-Hamm, Founder and Principal Consultant of SMH | Event Industry Consulting.With more than 35 years of e...
28/09/2026

Meet Sarah Markey-Hamm, Founder and Principal Consultant of SMH | Event Industry Consulting.

With more than 35 years of experience across the Australian and international business events industry, Sarah understands both the strategic decisions that shape an event and the practical realities of delivering it.

Through SMH | EIC, she focuses on where that experience can create the greatest value: helping organisations clarify why an event exists, what it needs to achieve and what needs to be put in place for it to succeed.

Her work includes asking the right questions, identifying opportunities, shaping strategy and helping clients make confident, informed decisions.

If your event needs a clearer strategic direction, let’s start a conversation | eiconsult.com.au/contact

📞 (03) 7050 6246
📧 [email protected]

23/09/2026

The right venue is one of the most important and one of the most challenging tasks when organising an event.

At SMH | Event Industry Consulting, Sarah Markey-Hamm leverages her strong industry relationships to connect clients with venues that truly elevate their events.

Through trusted partnerships and insider knowledge, she unlocks access to distinctive spaces, preferred rates, and value-added opportunities not readily available elsewhere.

Learn more about how we can help you plan your next event and book a complimentary consultation today! | eiconsult.com.au/contact

📞 (03) 7050 6246
📧 [email protected]

SMH | Event Industry Consulting helps organisations strengthen their event strategy and find the right approach to deliv...
21/09/2026

SMH | Event Industry Consulting helps organisations strengthen their event strategy and find the right approach to delivery.

Drawing on 35 years of Australian and international business events experience, Sarah Markey-Hamm provides independent, senior-level advice tailored to your goals, priorities and internal capabilities.

Learn how we can support your event and book a complimentary consultation | eiconsult.com.au/contact

📞 (03) 7050 6246
📧 [email protected]

16/09/2026

Great events are built on great relationships.

From how we support our teams to how we engage with clients, partners and suppliers, strong relationships are at the heart of event success.

The ability to understand different needs, communicate clearly, navigate challenges and bring people together can make the difference between an event that simply runs and one that truly delivers.

Because in events, people are at the centre of everything we do.

Explore how we can support your success | eiconsult.com.au/contact

📞 (03) 7050 6246
📧 [email protected]

09/09/2026

Three ways EIC brings clarity to your next event:

🎯 Event strategy, where we clarify what it actually needs to achieve and plan everything strategically.

🤝 The right delivery model, by ensuring the right partners are briefed and aligned.

🧭 A flexible approach that aligns with your goals and needs, all customised to your organisation.

Explore how we can support your success! | eiconsult.com.au/contact

Address

Melbourne, VIC

Opening Hours

Monday 9am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+61398100200

Website

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