15/04/2026
Celebrating & reflecting on 10 years of She Follows Floral Design!
Where do I begin? How do I share 10 years?
We will go back to 2016, where it all began — from a spark lit at a friend’s wedding. I remember looking up at the flowers & thinking, wow… someone does this for a living?!
That moment led me to researching florists in my area, sending a humble email to an incredibly talented florist asking if I could do some work experience… & receiving a simple reply along the lines of, “Honey, I don’t have any work, but you’re so welcome to come along and see what we do.”
That very florist took a chance on me & opened my eyes to a world of beauty, women’s empowerment, & creativity I never knew existed.�Thank you, Emma! Which led me to studying the art of flowers & from there everything evolved like a dream!
Over at , I’ll be taking you through the years as best I can — starting with 2016!
This journey hasn’t been all rainbows, butterflies, and flowers (& I think that’s important to share), but I can tell you it’s been an incredible one. I’m so thankful the flowers found me — & continue to find their way back to me.
Each year has looked different. I’ve grown, my style has evolved (thank goodness), & so has the way I run my business as I try to find balance along the way (hello burnout and injuries). One of the biggest lessons I’ve learned is how important it is to look after yourself & your body, make space for play, & surround yourself with the people you love — & actually make time for them.
You need a strong support network & people in your corner. I couldn’t have done it without my business gal pals, couples, customers, followers, future couples/customers flower pals, my family, my friends, & of course Llew. But you also learn that you are in control — & only you can truly make your dreams a reality.
My journey is always unfolding, but I know this for sure: I need flowers, and flowers need me.
Big thank you to my beautiful cousin my logo is still going strong but it could be time for a rebrand ?
& a BIG BIG thank you to Scotty, Jane & more on that one as the journey unfolds!
Dani, SFFD x