SoHo bride

SoHo bride A warehouse loft boutique, for the chilled out modern bride and her tribe ✌️

A Warehouse loft boutique for the chilled out modern Bride and her Gal Pals.

“She was born to be free, let her run wild in her own way and you will never lose her.”

Appointment only.

youarethesun.
19/06/2026

you

are

the

sun.

For the golden hour lovers, barefoot dreamers, and the women rewriting the rules of bridal.Our signature collection, is...
17/06/2026

For the golden hour lovers, barefoot dreamers, and the women rewriting the rules of bridal.

Our signature collection, is designed and crafted slowly and intentionally using sustainable fabrics, delicate details and hand sewn techniques. A collection made for movement, not just a moment.

Image of Jess captured by

SlowFashionBride SustainableWeddingDress CoolGirlBride RecycledRosePetals BridalButMakeItCool IntentionalStyle

When natural, the ocean and fashion collide, I loose my mind just a little.This seasons seashell trend is resonating on ...
12/06/2026

When natural, the ocean and fashion collide, I loose my mind just a little.

This seasons seashell trend is resonating on so many levels. I’m calling it, “She wears seashells” and she does, bold, statement accents of the sea are everywhere and I’m all about it.

Which ocean accents are your fave?

F R I D A Y … From the camera roll L A T E L Y : Moods in B & w
05/06/2026

F R I D A Y …

From the camera roll L A T E L Y : Moods in B & w

“Sunset,she said,that is my favourite colour”.- unknown
02/06/2026

“Sunset,
she said,
that is my favourite colour”.

- unknown

Beauty in d e t a I l s //Our stunning Evelyn chose a classic silhouette with a modern knot neckline.Image: Gown:
29/05/2026

Beauty in d e t a I l s //
Our stunning Evelyn chose a classic silhouette with a modern knot neckline.
Image: Gown:

EVERFLOW // our Lonsdale Jacket from Collection .02 Model: .grace__ Photography: MUA: bridalfashion uniquebri...
26/05/2026

EVERFLOW //

our Lonsdale Jacket from Collection .02

Model: .grace__
Photography:
MUA:

bridalfashion uniquebride modernbride relaxedbride geelongbride melbournebride realbride chasingthesun chasingthesunbridal everflow

L O V E.. S T O R I E S //Not every bride dreams of sparkle and princess moments.Some just want to feel like themselves ...
25/05/2026

L O V E.. S T O R I E S //

Not every bride dreams of sparkle and princess moments.
Some just want to feel like themselves — effortless, confident, and ready for the best party of their life.

Charlotte chose a custom gown made for dancing barefoot, champagne spills, big laughs, and a love story that feels entirely their own.

Congratulations Max & Char

Images:

Before every gown, there’s a toile.A slower process of shaping, adjusting, and refining —allowing each piece to move the...
21/05/2026

Before every gown, there’s a toile.

A slower process of shaping, adjusting, and refining —
allowing each piece to move the way it’s meant to.

Handmade with intention, from the very beginning.

CLAIRE //Stunning WA gal Claire, chose our Auldyn gown. All the way from Western Australia, Claire discovered our Auldy...
13/05/2026

CLAIRE //

Stunning WA gal Claire, chose our Auldyn gown. All the way from Western Australia, Claire discovered our Auldyn gown and didn’t hesitate to jump on a plane to make it her own. We made Claire a custom lace veil to style with her Auldyn and waited patiently to receive these beautiful images.

Congratulations to this beautiful couple ###

Photographer -
Venue -
Flowers -
Gown -
Veil -
Boutique -

Address

7 Rutland Street
Geelong, VIC
3220

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 12pm - 7pm
Friday 9am - 5pm
Saturday 9am - 4pm

Telephone

+61498184298

Website

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