What are the opening hours?

Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 12pm - 7pm Friday 9am - 5pm Saturday 9am - 4pm

SoHo bride

Name: SoHo bride
Address: 7 Rutland Street, Geelong, VIC, 3220, AU
Telephone: +61498184298
Price range: $$$
Rating: 4.9

SoHo bride A warehouse loft boutique, for the chilled out modern bride and her tribe ✌️

A Warehouse loft boutique for the chilled out modern Bride and her Gal Pals.

“She was born to be free, let her run wild in her own way and you will never lose her.”

Appointment only.

24/04/2025

RECY //

Our newest gown, Recy is made from beautiful guipure lace, featuring a striking plunging neckline and a daring backless design. From new Maiden Name collection.

21/04/2025

V E R I T Y //

Kind, beautiful Verity, married her childhood sweetheart at in a small intimate gathering of friends and family. A true love story! When the couple were in kindergarten, Jack would wait for Verity at the gate at the end of the day.

Verity chose our separates, Romily & Madison. We joined the two pieces together to create an effortless modern gown.

19/04/2025

MODERN ROMANCE //

M A E V E // Made of luxe, buttery 100% silk, this lush silk halter gown features a full ball skirt and open back. She’s easy breezy and beautiful.

27/03/2025

EFFORTLESS

The Evelyn gown.. Oozing iconic style, this minimal gown has the perfect touch of detail. An effortless fit-and-flare silhouette with thin bias straps and an intricately hand beaded bodice overlay, for the bride that holds a touch of the boheme in her heart.

21/03/2025

K Y M //

WED. Gorgeous Kym, chose our classic Charlton gown by and added some personal touches. Kym’s gentle nature and effortless style made working with her an absolute pleasure. Thank you for these beautiful images 🖤

20/03/2025

f o r e v e r L o v e ..

Our iconic Auldyn gown by Available in crepe or linen. Forever my favourite modern princess gown 🤍🤍🤍

Would you wear a linen gown on your wedding day?

04/03/2025

meet you there ..

15/02/2025

Sunday.

Beautiful image via

31/01/2025

G E M M A ..

beauty Gemma, in her custom gown. Gemma came to us with complete trust in the process and Jessie’s expertise. She worked alongside Jessie to create her vision and combined it with some aesthetic to bring to life her dream gown. Relaxed & modern with a touch of Romance.

Congratulations to you both, the images of your special day look wonderful. I loved seeing this all come together. ###

18/01/2025

Modern Details.. ..

For our minimalist, fashion loving not after a statement earring. The Freshwater Pearl Bolo - Baroque pearls accent delicate gold plated strands — finally, a necklace understated + luxe.

- View ACCESSORIES through link in bio.

16/01/2025

OTHELLO ..

The Othello gown and Dove tulle sleeve from Our sustainable collection features mindfully sourced recycled fabrics in modern silhouettes • Available exclusively

🤍 Dream Team:

Photography .weddings
Model from
Venue
Video .muse.photography
Hair .bridal
Makeup
Bridal wear &
Grooms wear
Flowers

13/01/2025

details ..

Via

10/01/2025

SAMARA //

Our Samara gown by features lush sheer silk poet sleeves, finished with a beautiful cuff and a single pearl button. Made with a soft crepe, the gown features an open back, a deep V neckline, and a dramatic skirt that falls into a long sweeping train.

06/01/2025

draped ..

04/01/2025

S O H O .. .. In a world full of trends, I want to remain a classic, with a little touch of extra.

Our Charlton gown & Roma corset belt // Minimal modern vibes and classic silhouettes from our own collection. DID YOU KNOW?? Our exclusive collection is customisable and offers SO MANY OPTIONS. Available in store.

03/01/2025

walking too fast ..

02/01/2025

REN // for our lovers of

The Ren gown is made of French corded lace. It is an off the shoulder, fit and flare gown with seams and trim along the top and train. The sleeves are detachable, creating two looks in one. Available in a range of lining colours from ivory to almond. Also available with an illusion back.

AVAILABLE TO TRY ON

31/12/2024

2 0 2 4 ..

Well that was fast! I know we say it every year, but seriously was that not the fastest and most chaotic year ever? Busy, busy, busy was the general and I don’t know about you, but I’m not doing that again!!

Amongst all the chaos, I feel so grateful that my job allows me to be creative and make. Because in the process of making everything slows down, the noise of the day stops and I know I’m exactly where I’m meant to be.

SO// Thank you to all our special brides and your wonderful families for allowing us to be in this space. We’ve loved meeting and working with each of you and look forward to a great, albeit slightly slower, 2025.

After 10 years in business, some big changes are underway for SoHo in 2025. Both by choice and some through necessity to simplify and create a world for me and my family where there’s more slow, while still being able to offer the SoHo experience. I’m looking forward to sharing this all with you in 2025. But most of all, I can’t wait to work with our wonderful brides and meet all the new #2025/ #2026 brides and co. For now, stay safe and I’ll see you all next year.

Warm wishes from Jade & the SoHo bride team ✖️✖️✖️

#2025

Address

7 Rutland Street
Geelong, VIC
3220

Opening Hours

Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	12pm - 7pm
Friday	9am - 5pm
Saturday	9am - 4pm

Telephone

+61498184298

Website

http://www.sohobride.com.au/

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