SoHo bride

SoHo bride A warehouse loft boutique, for the chilled out modern bride and her tribe ✌️

A Warehouse loft boutique for the chilled out modern Bride and her Gal Pals.

“She was born to be free, let her run wild in her own way and you will never lose her.”

Appointment only.

For the golden hour lovers, barefoot dreamers, and the women rewriting the rules of bridal.Our signature collection, is...
05/10/2025

For the golden hour lovers, barefoot dreamers, and the women rewriting the rules of bridal.

Our signature collection, is designed and crafted slowly and intentionally using sustainable fabrics, delicate details and hand sewn techniques. A collection made for movement, not just a moment.

Image of Lani captured by

This week….From the workroom & my heart 🤍 1. Image of real bride, Ash popping up in my inbox.2. Musings.3. Style.4. Home...
18/09/2025

This week….

From the workroom & my heart 🤍

1. Image of real bride, Ash popping up in my inbox.

2. Musings.

3. Style.

4. Home.

5. Work in progress.

6. Mood.

7.

8. Texture crush.

l a y e r s + organic textures Recent musings + inspiration from the workroom. Drawn to the beauty of raw simplicity — t...
08/09/2025

l a y e r s + organic textures

Recent musings + inspiration from the workroom. Drawn to the beauty of raw simplicity — the way natural textures breathe, move, and tell their own story. Linen, cotton gauze, and the imperfectly perfect weave are setting the tone for something new.

And the bow //Gorgeous Shannon, a vision of timeless elegance in our classic Charlton gown from in-house collection, C...
03/09/2025

And the bow //

Gorgeous Shannon, a vision of timeless elegance in our classic Charlton gown from in-house collection, Chasing The Sun. Shannon made this look her own with an epic custom bow-veil moment. Proof that effortless simplicity and bold details are the ultimate match. 🖤🤍

Not every bride dreams of a veil… some dream of lace tied low and simple. A little nostalgic, a little modern..Swipe to ...
29/08/2025

Not every bride dreams of a veil… some dream of lace tied low and simple. A little nostalgic, a little modern..

Swipe to see our favourite veil alternatives. Which one is for you?

SUE. Beautiful Sue.Relaxed, kind and wholeheartedly willing to trust the process. This was Sue from beginning to end. Su...
15/08/2025

SUE. Beautiful Sue.

Relaxed, kind and wholeheartedly willing to trust the process. This was Sue from beginning to end. Sue chose a combination of Chasing The Sun separates and we customised the look to create a gown and overtop.

Thank you for sharing these stunning images and congratulations to you both 🫶🏽

Contemporary composition //Pairing REGENT MINI + LONSDALE JACKET from our collection of separates from ...
11/08/2025

Contemporary composition //
Pairing REGENT MINI + LONSDALE JACKET from our collection of separates from

Softness + Structure ..Via
24/07/2025

Softness + Structure ..

Via

G E M M A .. beauty Gemma, in her custom gown. Gemma came to us with complete trust in the process and Jessie’s expert...
22/07/2025

G E M M A ..

beauty Gemma, in her custom gown. Gemma came to us with complete trust in the process and Jessie’s expertise. She worked alongside Jessie to create her vision and combined it with some aesthetic to bring to life her dream gown. Relaxed & modern with a touch of Romance.

you & me5amairportcoffeesleepy eyesnew country
20/07/2025

you & me
5am
airport
coffee
sleepy eyes
new country

𝙃𝙊𝙇𝙇𝙄𝙎 //Made from beautiful crochet lace, featuring a striking high neckline and a daring backless design. From new Ma...
19/07/2025

𝙃𝙊𝙇𝙇𝙄𝙎 //

Made from beautiful crochet lace, featuring a striking high neckline and a daring backless design. From new Maiden Name collection. Image via

fluidity + intention.Our Linked Hearts Knot Top from our mindful collection of separates, crafted from recycled rose pet...
17/07/2025

fluidity + intention.

Our Linked Hearts Knot Top from our mindful collection of separates, crafted from recycled rose petals.
Paired with the Falling in Love Skirt 🤍

Photography .weddings
Model from
Venue
Video .muse.photography
Hair .bridal
Makeup
Bridal wear &
Grooms wear
Flowers

Address

7 Rutland Street
Geelong, VIC
3220

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 12pm - 7pm
Friday 9am - 5pm
Saturday 9am - 4pm

Telephone

+61498184298

Website

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