Loretta Adams Bridal and Evening Wear

Loretta Adams Bridal and Evening Wear Bridal & Debutante Collections

Bridal Gowns, Debutante Dresses and Formal Wear, designed by Australian Designer, Loretta Adams

Retail Store Location 266 Keilor Road, Essendon North, 3041

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A silhouette that speaks for itself ✨Soft draping through the bodice, a defined waist, and a full satin skirt designed t...
13/06/2026

A silhouette that speaks for itself ✨

Soft draping through the bodice, a defined waist, and a full satin skirt designed to make an entrance.

One of those styles you’ll keep coming back to.

It’s all in the details ✨Delicate lace extends beyond the sweetheart neckline, creating a softer, more elevated finish.A...
11/06/2026

It’s all in the details ✨

Delicate lace extends beyond the sweetheart neckline, creating a softer, more elevated finish.

A timeless silhouette with something a little extra.

Where Deb dreams begin ✨For over 30 years, we’ve helped girls find the dress they’ll never forget.We can’t wait to welco...
09/06/2026

Where Deb dreams begin ✨

For over 30 years, we’ve helped girls find the dress they’ll never forget.

We can’t wait to welcome the next generation through our doors.

Different styles, the same unforgettable feeling ✨From soft chiffon silhouettes to structured lace and tulle designs, ou...
02/06/2026

Different styles, the same unforgettable feeling ✨

From soft chiffon silhouettes to structured lace and tulle designs, our collection is curated to suit every vision of Deb.

Because no two girls are the same ~ and neither are their dresses.

The kind of dress girls save to their Pinterest boards ✨Soft draping, a longer bodice, and a silhouette designed to feel...
31/05/2026

The kind of dress girls save to their Pinterest boards ✨

Soft draping, a longer bodice, and a silhouette designed to feel timeless.

One of our newest arrivals, now available in-store.

A satin silhouette designed to support, shape, and flatter.For girls wanting a little more structure through the bust,st...
21/05/2026

A satin silhouette designed to support, shape, and flatter.

For girls wanting a little more structure through the bust,styles like this make all the difference ✨

Our collection is designed with a range of fits, fabrics, and silhouettes in mind — because every girl should feel comfortable in her dress.

Looking for something different?A low lace back completely changes the feel of a gown —soft, elevated, and effortlessly ...
18/05/2026

Looking for something different?

A low lace back completely changes the feel of a gown —
soft, elevated, and effortlessly striking. 💌

The details, the textures, the layers… ✨With appointments already underway for next year’s Debs,we always recommend comi...
15/05/2026

The details, the textures, the layers… ✨

With appointments already underway for next year’s Debs,
we always recommend coming in early for the best selection.

The beauty of a lace-up back ✨A more adjustable fit,with a softer, supportive feel.
12/05/2026

The beauty of a lace-up back ✨

A more adjustable fit,
with a softer, supportive feel.

Address

922 Mt Alexander Road
Essendon, VIC
3040

Opening Hours

Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 4pm

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