Sweet As El

Welcome to Sweet as El! We’re Ellen & Jamie Lovett, a husband and wife team in Ballarat crafting premium cookies & desserts. Treat yourself! 🍪

While UberEats is temporarily closed, you can still enjoy our treats with Australia Wide delivery.

20/06/2025

Just one dessert night this week everyone! We're taking a little break this Saturday, so tonight’s your one and only chance to grab your Sweet As El fix. 🤩🍪🍦

Orders close at 3pm and delivery spots between 6pm - 9pm are already filling fast. You can also click + collect from our registered kitchen in Winter Valley!

On the menu tonight:
✨ Delicious Cookie Bakes (in a range of flavours)
🥄 Our ORIGINAL Cookie Snack Packs – perfect for a little something sweet
🍫 Mixed Cookie Boxes – 6 for $37

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New around here? Here’s how to order:

1. Head to our website: sweetasel.com.au
2. Add your goodies to the cart
3. At checkout, choose today’s date + delivery or click + collect
4. Pick your time slot between 6–9pm
5. Place your order to lock it in!

You’ll get a confirmation straight away. If you're picking up, we’ll text or email you closer to your time with the exact pick-up window + location.

Questions? Send us a DM - we’re always happy to help!

El & Jamie x

📸 Tonight's Freshly Baked 6 Pack of Cookies! 🤤🤌🏻
Caramilk & Biscoff | Choc Chunk | M&M | Kinder | Malteser | White Choc Raspberry

19/06/2025

Fresh cookie drop this morning! We’ve just restocked all of our local stockists with fresh batches of our Cookies, including our best seller - our Caramilk and Biscoff cookies (and yep, they’re as good as they sound and have been our best seller since we started our business, almost 4 years ago!) 🤩

You’ll find our cookies today at:
📍 Crossroads Coffee Bar
📍 Salty Sparrow Courtyard Cafe
📍 Refuel Hub
📍 Common Ground
📍 Ballarat Wildlife Park
📍 CPAC

And a little something exciting...we’re trialling a brand new stockist in Ballarat Central next week. Can’t wait to share more soon! 👀

Thanks so much for supporting our amazing local stockists who support us too. It means the world to be able to keep baking, growing and doing what we love. 🫶🏻

📸 The Salty Sparrow Cafe Ballarat 📍
105 Lydiard Street North, Ballarat Central VIC 3350

17/06/2025

Good afternoon everyone! ✨

This morning has been an extra busy one for a Tuesday! I spent the morning dropping off fresh cookies to some of our favourite local stockists.

You’ll now find Sweet as El cookies, freshly stocked up at:

– Refuel Hub
– Ballarat Wildlife Park
– Common Ground
– Crossroads Coffee Bar
– Salty Sparrow Courtyard Cafe

I’ll be stopping by CPAC tomorrow to top them up too. Keep an eye on our stories to see what each café has on offer. Big thanks again to everyone supporting our stockists (and us!) by dropping in and treating yourself to our cookies - we really appreciate it 🩷

13/06/2025

WE’RE BACK, BABY!

It’s been a hot minute... but we’re finally back at the Ballarat Farmers Market TOMORROW 🎉

🗓 Saturday, 9am – 1pm
📍 Zoo Drive, Lake Wendouree

And you know we couldn’t come back without bringing the goods 👇

• Caramilk & Biscoff (aka the GOAT)
• Kinder - limited edition!
• Kit Kat - limited edition!
• Choc Chunk
• M&M
• White Choc Raspberry
• Malteser
• Toblerone – back for one day only
• Nutella – also just for tomorrow!

PLUS — our Mini Cookie Boxes are making a comeback 🙌
Packed with bite-sized Choc Chunk, M&M and White Choc Raspberry. These flew last time, so early birds get the minis! 🤌🏻

Jamie, El & Jake will be holding it down - we’ll drop a story in the morning with our exact location so you don’t miss us.

Come for the walk, stay for the cookies. We can't wait to see your faces! 🤩

11/06/2025

Sweet moments from dessert nights last week 🍪✨

We had the best time being out on deliveries - TWO nights in a row! It has been a long while since we have done back-to-back runs and it felt so good to be out sharing the delicious, sweet stuff again!

As we find our rhythm and grow in a way that works for our family and our team, we are playing with the idea of adding in another delivery night more regularly.

We are thinking of trialling some Thursday night "Bake Nights" (like we used to do), or just potentially adding in a Saturday night delivery - but we are also just feeling things out as we go.

If you have a preference, or a night that fits best with your week, we would love to know!

Drop a comment or send us a message - your feedback really helps as we shape what comes next 🩷

06/06/2025

FRIDAY NIGHT SWEET FIX (night ONE of TWO) - LET’S GO BALLARAT! ✨🍪

Ballarat's Winter chill is in full swing today, with temperatures hovering around 8°C and a high chance of showers. It's the perfect evening to stay cosy indoors and treat yourself to some warm, gooey dessert goodness from Sweet as El.

🍫 COOKIE SNACK PACKS
A warm, freshly baked cookie, loaded with toppings, and served with a scoop of ice cream. Legit the perfect low-effort, high-reward dessert situation.

🔥 COOKIE BAKES
The ultimate deep-dish cookie – golden on the edges, gooey in the centre, and straight-up addictive. Comes with ice cream, of course. Made to share... but also, no judgement if you don't. 😜

🍪 MIXED COOKIE PARTY PACK (6-Pack)
El’s favourite weekly picks, all in one box: Caramilk & Biscoff, Choc Chunk, M&M, Kinder, Kit Kat & White Choc Raspberry.

No need to choose - this one’s got a bit of everything 👌

💻 ORDER ONLINE:
🕖 Available 6pm – 9pm tonight
📍 Pick-up in Winter Valley or local delivery available (additional $6)
⏳ Orders close at 3pm today - delivery spots are limited!
👉 sweetasel.com.au/pages/saturday-sweets

Get your order in early so you don’t miss out - you know how fast these go!

05/06/2025

Late night prep in full swing 🍪

Toddler asleep. Kitchen still. YouTube on.
And a whole lot of cookie dough getting made, weighed and rolled for a big weekend ahead.

Running a small business from home means finding pockets of time wherever you can - usually once the little one’s tucked in and the day has finally quietened down.

It is not always glamorous, but it is always so incredibly worth it. 💛

www.sweetasel.com.au

03/06/2025

Tuesday delivery run = DONE ✅
...and we’ve just dropped off something very special 👀🍫

For the first time ever, our Kinder Cookies are now available at our local stockists! These have been one of our most requested flavours since Easter and they’ve been selling out at every single market we’ve brought them to. Now’s your chance to grab them locally!

This one’s a limited edition, and it won’t be around forever, but we’re keen for as many of you as possible to try it while it’s here.

Also back in the lineup: our delicious Kit Kat cookie, making a sweet little comeback after a break 👌

You’ll find today’s fresh drops at:
📍 *
📍
📍 *
📍 *

You can also find our cookies stocked up at:
📍
📍

*Stockists currently stocking Kinder (stay tuned to our stories as they become available at more of our stockists over the next few days).

Thanks so much for all your kind messages and support while our little guy has been very unwell this weekend. It really means the world. We hope your week has been off to a good start and you’re all staying well.

El & Jamie 🩷

31/05/2025

Hey everyone, just a heads up - we won’t be at the Ballarat Sunday Market today. We’ve had a long, late night in ED with our little one who ended up getting very unwell yesterday, so we’re taking the day to rest and be with him.

The market’s still going ahead, so definitely head down and support the awesome local stallholders if you can! It's on from 9am till 1pm at Moreshead Park in Redan. ♥️

Depending on how the day goes, we might pop up some same-day cookies for click & collect or delivery - keep an eye on our stories and we’ll update you there.

Thanks for understanding,

El & Jamie x

30/05/2025

And just like that… we’re fully booked for tonight! 🤯

A massive thank you to everyone who placed an order or helped spread the word - we seriously appreciate you! 🫶🏻

We’re currently working behind the scenes on opening up more delivery days and times and bringing in extra hands to keep up with the love and demand. The way word is getting around about what we do (and how much we care about it) means the world to us. Thank you for being part of it. 🩷

El & Jamie x

Address

Ballarat, VIC
3350

Website

https://www.sweetasel.com.au/

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