Sweet As El

Sweet As El We’re Ellen & Jamie, a husband and wife team in Ballarat who live for cookies & dessert.

You’ll find us at markets, catering sweet events & baking for our incredible local wholesale stockists. ✨

PLEASE NOTE: Dessert & online orders are currently closed.

We’re spending our public holiday the sweet way – at the Ballarat Nightlife Markets AFL Grand Final Public Holiday Marke...
25/09/2025

We’re spending our public holiday the sweet way – at the Ballarat Nightlife Markets AFL Grand Final Public Holiday Market 🏉🍪

📍 City Oval | 2pm – 7pm
($3 entry fee for adults, free for kids)

We’ve been busy baking up 9 fresh flavours this morning, as well as our popular mini cookie packs (perfect for sharing… or not 😉).

✨ White Chocolate & Vanilla Funfetti & Oreo are back by popular request!
👑 Caramilk & Biscoff is still holding its title as our #1 best-seller (4 years running!)
And of course, Kinder, Choc Mint, White Choc Raspberry and more are joining the line-up.

✨ Add a little sparkle to your cookies today for some extra pizzazz (our edible sparkles are fun and FREE - just ask our beautiful Grace when purchasing your cookies)!

It’s going to be such a fun afternoon – we’d love to see you there!! 🤩

✨

Come see us at the Ballarat Nightlife Market AFL Public Holiday Market tomorrow! 🤩🍪✨We can't wait and we absolutely love...
25/09/2025

Come see us at the Ballarat Nightlife Market AFL Public Holiday Market tomorrow! 🤩🍪✨

We can't wait and we absolutely love a solid food (sweet and savoury) line up!! 🤤🤌🏻

Market day is here! 🍪We’re back for our first market of Spring at the Ballarat Farmers Market (Zoo Drive, Lake Wendouree...
12/09/2025

Market day is here! 🍪

We’re back for our first market of Spring at the Ballarat Farmers Market (Zoo Drive, Lake Wendouree). It’s a cool, cloudy morning – perfect cookie weather if you ask us! 🤩☁️✨

On the menu today you’ll find our all time best seller Caramilk & Biscoff, our limited editions Choc Mint, Kinder AND Kit Kat and our highly requested....OREO cookie is back just for today by popular demand. Our delicious Mini cookie packs are also making a return, but only in limited numbers for today, so make sure you come by early today to avoid missing out!

We’ll be at the market today from 9am till 1pm (or until sold out). Come say hello and grab your weekend sweet fix - we can’t wait to see you! 😍🫶🏻

HOOOORAY!!! We're back at the Ballarat Farmers Market this Saturday, 9am – 1pm 😎Our incredible Grace will be there with ...
11/09/2025

HOOOORAY!!! We're back at the Ballarat Farmers Market this Saturday, 9am – 1pm 😎

Our incredible Grace will be there with all the good vibes and plenty of freshly baked cookies for you to enjoy! 🤩

Full menu dropping tomorrow - keep an eye out! 👀

A FAQ we get… “Where can I grab a Sweet as El cookie today?” 🍪Find us stocked fresh at:📍 Ballarat Wildlife Park - 📍 Refu...
27/08/2025

A FAQ we get… “Where can I grab a Sweet as El cookie today?” 🍪

Find us stocked fresh at:
📍 Ballarat Wildlife Park -
📍 Refuel Hub -
📍 Salty Sparrow Courtyard Cafe -
📍 Common Ground -
📍 Crossroads Coffee Bar -
📍 Cafe 921 -
📍 CPAC -

We’re grateful and so incredibly proud to partner with amazing local stockists who support our family-owned business and help us share cookies with the Ballarat community every day. 🫶🏻

We love a fresh Tuesday Cookie Drop! 🤩We’ve been out and about this morning stocking up your favourite local cafes, so y...
26/08/2025

We love a fresh Tuesday Cookie Drop! 🤩

We’ve been out and about this morning stocking up your favourite local cafes, so you can get your Sweet as El fix today. Find our cookies at the following locations:

🍪 Refuel Hub
🍪 Ballarat Wildlife Park
🍪 Common Ground Ballarat
🍪 Cross Roads Coffee Bar
🍪 Cafe 921
🍪 CPAC Ballarat
🍪 The Salty Sparrow Cafe Ballarat

✨ Bonus news: you may remember, we posted a little sneak peek last week about our upcoming break - a lot of your guesses were super close and a handful of you got it spot on! While we’re on a break, our beautiful team will still be keeping our stockists full of cookies, so you won’t miss out.

We can’t wait to update you with all the details later this evening, about what we’ve been up to and where we’re headed… stay tuned! 👀

Have an amazing Tuesday! 🩷

El & Jamie x

Friday Dessert Nights done (for now)! ✨Last Friday was a BIG one – our last dessert night for the next few weeks and you...
20/08/2025

Friday Dessert Nights done (for now)! ✨

Last Friday was a BIG one – our last dessert night for the next few weeks and you all made sure it was unforgettable.

🍪 Pre-orders were wild - we sold out by 7:30pm (VIPs had early access from 6:30–7pm, then open to everyone from 7–7:30pm). We hustled, made a few modifications, added extra spots + staff… and still sold out AGAIN by 8am the next morning.

🚗 A huge welcome to Angus, who jumped in as our new delivery driver and absolutely nailed his first (and busiest ever) night!

🎶 Shout out to Jemma and Grace – balancing deliveries, good tunes, kitchen hustle and even a bit of aunty time like absolute legends.

And of course, Linc had his own role – happily smashing through “admin” as the orders rolled in 😂💻.

We’re so grateful for the support that keeps these nights so incredibly busy and thriving! For now, we’re pressing pause and soaking up some family time… before coming back with dessert nights that are bigger, better and sweeter than ever!

El & Jamie x

FRIDAY NIGHT DESSERTS – LIMITED EDITION FLAVOURS AND OUR LAST DESSERT NIGHT FOR 4 WEEKS ALERT! 🎉Your Friday night treat ...
14/08/2025

FRIDAY NIGHT DESSERTS – LIMITED EDITION FLAVOURS AND OUR LAST DESSERT NIGHT FOR 4 WEEKS ALERT! 🎉

Your Friday night treat plans? Lock. It. In. 😎
Pre-orders are now LIVE and we’ve got two limited edition flavours stealing the show:

• Choc Mint - NEW & MUCH LOVED!
• White Chocolate Toblerone – making it's Friday Night debut!

And here’s one thing… orders have already been streaming in from our VIP subscribers.We’re talking boxes already claimed before we even posted this. Don’t leave it to the last minute - you will miss out (IYKYKK). 😱

📅 Pre-orders close 3pm Friday (or earlier if sold out – which is looking very likely at the moment)
💻 Online only: Order now

🚗 Delivery slots: 6–7pm | 7–8pm | 8–9pm
🚶‍♀️ Click & Collect: 6pm | 7pm | 8pm

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🍪 THIS WEEK’S MENU 🍪

COOKIE SNACK PACKS
Choc Chunk • Caramilk & Biscoff • White Choc & Raspberry • M&M • Choc Mint • White Chocolate Toblerone

COOKIE BAKES
Choc Chunk • Caramilk & Biscoff • Kinder • Choc Mint • White Choc Toblerone

MINI COOKIES
30 x Mixed Mini Cookies
(Choc Chunk, White Choc & Raspberry, M&M)

DESSERT PACK
12 x Mini Cookies + Dipping Sauce + Vanilla Bean Ice Cream 🍨

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Spots are super limited, orders are already flowing in, and this is our last Friday night dessert run for 4 weeks. If you’re thinking about it… just order now. Your future self will be very, very happy. 🩷

Order now, before it's too late 👇🏻 https://www.sweetasel.com.au/pages/saturday-sweets (link in bio)

Address

Ballarat, VIC
3350

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