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Three days. One festival. Zero quiet moments.The NFL & NFL Australia & NZ Kickoff Festival presented by American Express...
14/09/2026

Three days. One festival. Zero quiet moments.

The NFL & NFL Australia & NZ Kickoff Festival presented by American Express Australia and Live Nation Australia took over Melbourne from Thursday 10 to Saturday 12 September, and we were right in the mix bringing the main stage to life.

DJs spinning between plays. MCs keeping the energy locked in. Drummers and a marching bands bringing the noise.

On stage: live watch parties for every NFL game, a live podcast recording with The Morning Shift, and NFL Live featuring the Commissioner alongside legends Jerry Rice and Torry Holt. The Jonas Brothers dropped by for an interview, the 49ers and Rams cheer squads and mascots made appearances all week, and an electrifying headline line-up from Live Nation Australia closed out each day.

This is what happens when American football meets Melbourne energy.

Big thanks to Live Nation Australia for having us onboard!

14/09/2026

The 2026 NFL & NFL Australia & NZ Kickoff Festival presented by American Express Australia

Three days. One packed precinct.

Jam packed with live music and entertainment programming backed up by the energy of the fans who showed up and showed out at Kickoff Festival.

We can’t wait to do it all again!

The 2026 NFL & NFL Australia & NZ Kickoff Festival presented by American Express Australia Flag football took centre sta...
14/09/2026

The 2026 NFL & NFL Australia & NZ Kickoff Festival presented by American Express Australia

Flag football took centre stage.

Our DJs and MCs kept the arena firing from first whistle to last, while the San Francisco 49ers, Los Angeles Rams and Las Vegas Raiders cheer squads ran clinics that had fans (and future cheerleaders) on their feet.

Add flag football clinics for all ages, and this precinct never stopped moving.

The main event line-up:

Thursday’s Cross Code Skills Challenge

Friday’s NZ vs AU Showcase

Saturday’s Creator Cup Game hosted by our good friends shepmates.

Three days. Three showcases. One arena that never sat still.

Entertainment for the MYER Community Fund Precious Metals Gala 2026.Such a special evening. A record 1.43m raised in one...
27/08/2026

Entertainment for the MYER Community Fund Precious Metals Gala 2026.

Such a special evening. A record 1.43m raised in one night.

seekeragency

Friday nights just found their new soundtrack 🎷🍸 We’re thrilled to be partnering with our friends at HYDE Melbourne Plac...
24/07/2026

Friday nights just found their new soundtrack 🎷🍸

We’re thrilled to be partnering with our friends at HYDE Melbourne Place to curate the music programming for Mr Mills’s brand new weekly live music series Mr Mills’ Music Room.

Launching tonight, Gin & Jazz features a live band reimagining your favourite songs through the sounds of jazz, soul, funk and disco from 7–9pm before renowned DJs take over until 11pm.

Where timeless tunes meet exceptional cocktails.

Join us every Friday from 7pm.

Head to Mr Mills to book your spot. Walk-ins are always welcome.

Hot off the press, Next Door hosted by Hard Rated 🔥 9th - 12th April at The Drive.Your Gather Round hub for live music, ...
19/03/2026

Hot off the press, Next Door hosted by Hard Rated 🔥 9th - 12th April at The Drive.

Your Gather Round hub for live music, watch parties + festival vibes right next to Adelaide Oval. Whether you’re arriving early, staying between games or celebrating your teams win - the party will always be happening Next Door throughout the entire weekend.

Saturday: Headlined by ’s live at 5:15pm + in between the matchups at Adelaide Oval - keeping the Gather Round party and momentum rolling throughout a big day of footy + more music acts to be announced.

Featuring watch parties from , , + DJ spinning tunes all weekend.

Free entry except for headline set on Saturday.
🎟 On sale Mon 23 March, 9:30am ACST via Ticketmaster

And the final Gala Night of the EVT GM conference featured and her band for beautiful soulful jazz Event design and pro...
18/03/2026

And the final Gala Night of the EVT GM conference featured and her band for beautiful soulful jazz

Event design and production

Après-ski night for the EVT GM conference featuring and , bringing the vibes!! Event design and production
17/03/2026

Après-ski night for the EVT GM conference featuring and , bringing the vibes!!

Event design and production

Welcome night for the EVT GM conference featuring the delightful setting the tone for the evening Location Event produ...
17/03/2026

Welcome night for the EVT GM conference featuring the delightful setting the tone for the evening
Location
Event production

Four huge days at 200+ performers11 team members16 public spaces activated17 suites entertained4 days of non-stop actio...
12/03/2026

Four huge days at

200+ performers
11 team members
16 public spaces activated
17 suites entertained
4 days of non-stop action
2 buggies
2 cars
300+ accreditations

Across a weekend that welcomed 483,934 fans

Address

40A William Street
Balaclava, VIC
3183

Opening Hours

Monday 8:30am - 6:30pm
Tuesday 8:30am - 6:30pm
Wednesday 8:30am - 6:30pm
Thursday 8:30am - 6:30pm
Friday 8:30am - 6:30pm

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