21/10/2026
Not even joking, I used to think being a successful business owner meant doing MORE.
More weddings. More hours. More growth. More proving that I could build something of my own.
And because I'm also a serial people pleaser? Throw in saying yes to EVERYTHING event when I didn't have the capacity for it and then worrying about disappointing people all the time!
Fu***ng exhausting actually, yould not recommend.
Then I became a mum and somewhere along the way, I started questioning what the hell I was actually working towards.
Because what's the point of building a business you love if you're too busy working, people-pleasing and running yourself into the ground to enjoy the life you've built?
I'm still ambitious as f**k, I still love what I do, I still want to create incredible weddings and build a business I'm proud of but I no longer want success at the expense of everything else.
I want to be there for my daughter without feeling guilty about the emails I haven't answered. I want to have boundaries without writing a 17-paragraph apology explaining why I'm allowed to have them.
Most importantly I want my daughter to grow up knowing that being a good person doesn't mean keeping everyone happy, that ambition doesn't have to come with burnout and that she doesn't need to earn her worth by being useful to everyone around her.
Because I'm not building a business just to spend my life working. I'm building a life, that my business can support and not consume it.
If becoming a mum has taught me anything, it's that I don't want to spend the next 20 years chasing a version of success that leaves me too exhausted to enjoy everything else I have going on.
So, tell me, what's something YOU no longer give a f*ck about? 👇🏼💋
Emma PHOTOGRAPHER | VIDEOGRAPHER 🎥- Western Australia
Wedding planner, wedding stylist, business owner, Weddings Perth, Weddings South West