31/05/2026
Glashütte Original in Vienna presenting the new Sixties Chronograph Annual Edition in “Purple”.
The event extended the character of the watch beyond the display itself. Deep violet tones appeared throughout the evening, from the floral arrangements to the cocktails and visual details inside the boutique, reflecting the textured dial inspired by 1960s album artwork and retro design culture.
For this kind of presentation, every detail has to support the product without distracting from it. The setting, service and guest flow were kept focused, so the new timepiece remained the centre of the evening while the boutique felt complete around it.